Comercialización

Los cursos de comercialización enseñan estrategias para influenciar el comportamiento del cliente durante todo su ciclo de vida. Aprende los fundamentos de la creación de una estrategia comercial, la construcción de una marca, la publicidad y asignación presupuestaria, y el aprovechamiento de los canales de medios sociales y digitales para alcanzar tus metas empresariales.

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Graphic Design
California Institute of the Arts
Graphic Design
SPECIALIZATION
mercadeo digital
University of Illinois at Urbana-Champaign
mercadeo digital
SPECIALIZATION
Search Engine Optimization (SEO)
University of California, Davis
Search Engine Optimization (SEO)
SPECIALIZATION
Marketing Mix Implementation
IE Business School
Marketing Mix Implementation
SPECIALIZATION
Marketing Strategy
IE Business School
Marketing Strategy
SPECIALIZATION
Social Media Marketing
Northwestern University
Social Media Marketing
SPECIALIZATION
Digital Advertising Strategy
University of Colorado Boulder
Digital Advertising Strategy
SPECIALIZATION
Branding: The Creative Journey
IE Business School
Branding: The Creative Journey
SPECIALIZATION
Market Research
University of California, Davis
Market Research
SPECIALIZATION
Marketing Digital
Universidad Austral
Marketing Digital
SPECIALIZATION
Marketing con Redes Sociales
Tecnológico de Monterrey
Marketing con Redes Sociales
SPECIALIZATION
Analysing: Numeric and digital literacies
Macquarie University
Analysing: Numeric and digital literacies
SPECIALIZATION
Pricing Strategy Optimization
University of Virginia
Pricing Strategy Optimization
SPECIALIZATION
International Marketing & Cross Industry Growth
Yonsei University
International Marketing & Cross Industry Growth
SPECIALIZATION
Основы Digital Маркетинга
National Research University Higher School of Economics
Основы Digital Маркетинга
SPECIALIZATION
Foundations of Marketing Analytics
Emory University
Foundations of Marketing Analytics
SPECIALIZATION
Implementación del Marketing Mix
IE Business School
Implementación del Marketing Mix
SPECIALIZATION
Content Strategy for Professionals
Northwestern University
Content Strategy for Professionals
SPECIALIZATION
Strategic Sales Management
Fundação Instituto de Administração
Strategic Sales Management
SPECIALIZATION

    Preguntas frecuentes sobre Comercialización

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.