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Curso: Advertising and Society. Haz clic en
1.1 What Is Advertising?
1.2 A Brief History of Advertising in America
1.3 Media and Advertising
1.4 About the Hartman Center at Duke University
1.5 About the Advertising Educational Foundation
What Is Advertising?
2.1 Subliminal Advertising
2.2 Public Perception of the Advertising Profession
2.3 Ethics and Advertsing
Am I Being Manipulated?
3.1 How Ads Mean What They Do to Us
3.2 Interpreting TV Commercials
3.3 Thinking about Interpretation
What's in an Ad Beyond That Which Meets the Eye?
4.1 How Do Ads Get Made?
4.2 Creativity Case Study
4.3 The Role of Research in Advertising
How Do Ads Get Made?
5.1 Gender Representations in Ads - Part 1
5.2 Gender Representations in Ads - Part 2
5.3 Depictions of Gender in Mad Men
What Do Ads Teach Us about Race, Class, Gender and Sexuality?
6.1 Does Sex Sell? - Part 1
6.2 Does Sex Sell? - Part 2
6.3 Niche Marketing: Gay Consumers
Does Sex Sell?
7.1 What's the Future of Advertising? - Part 1
7.2 What's the Future of Advertising? - Part 2
7.3 What's the Future of Advertising? - Part 3
What's the Future of Advertising?