Profile

Olivier Rubel, PhD

Associate Professor, Graduate School of Management

bio

Olivier Rubel serves on the faculty of the Graduate School of Management at the University of California Davis. As an award-winning teaching, Professor Rubel’s teaching experience includes marketing classes at both the undergraduate and graduate levels, e.g., marketing strategy, multi-channel marketing and marketing research. In both teaching and research, Professor Rubel’s interests focus on data driven marketing decisions and in particular on measuring marketing actions’ ROIs and improving strategic allocation of marketing resources.

Cursos

Quantitative Research