Profile

Jerry Wind

The Lauder Professor Emeritus of Marketing Academic Director

Bio

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing and advising of profit and nonprofit organizations. He founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.

Among his many innovations at Wharton, he led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA of 1990 and Wharton School Publishing. He has edited top marketing journals and published over 300 articles, manuscripts and chapters. He authored, co-authored, or edited 30 books and received the four major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award.

He was inducted into the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and still testifies in intellectual property cases. He is a member of advisory boards of various companies and nonprofit organizations, including the Lauder Institute (since he founded it in 1984), American Friends of Reichman University (since its founding in 1995), QS (since 2018), the Scientific Committee of SKEMA AI School of Business (since its founding in 2022) and Time@100 (since its founding).

He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music, and Grounds for Sculpture. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya, and the 2021 recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity and innovation (developing a course for Coursera for all ages, professions and countries) and AI for customer engagement (editing a special issue of MBR on that topic).

His recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016).

He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the 2023 International Marketing Trends Conference Award (Paris), the Co-founder of the Purple Project for Democracy and the Reimagine Education Global Competition and Conference.