This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
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ofrecido por
Acerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 6 en
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Habilidades que obtendrás
- Social Media Marketing
- Meta Ads Manager
- Meta advertising
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 6 en
Nivel principiante
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
3 horas para completar
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
3 horas para completar
12 videos (Total 51 minutos), 6 lecturas, 2 cuestionarios
2 horas para completar
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 horas para completar
7 videos (Total 29 minutos), 4 lecturas, 2 cuestionarios
2 horas para completar
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 horas para completar
12 videos (Total 64 minutos), 2 lecturas, 2 cuestionarios
2 horas para completar
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 horas para completar
8 videos (Total 42 minutos), 3 lecturas, 2 cuestionarios
Reseñas
- 5 stars88,42 %
- 4 stars9,01 %
- 3 stars1,27 %
- 2 stars0,67 %
- 1 star0,60 %
Principales reseñas sobre ADVERTISING WITH META
por JW28 de feb. de 2022
This course is a great combination of theoretical plus hands on learning. I love how the instructor made the complex data and tech related concepts easy to understand. Thank you!
por KK26 de jun. de 2021
Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.
por JF6 de dic. de 2020
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
por LR31 de jul. de 2021
it was really good and interesting quickly managed to show and teach a lot in short time, I would have loved more technical and visuals on the facebook pixels that part wasn't really clear. thank you!
Acerca de Certificado profesional de Marketing en redes sociales de Meta
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
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