Acerca de este Curso
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Comienza de inmediato y aprende a tu propio ritmo.

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Aprox. 12 horas para completar

Sugerido: 5 weeks of study, 0.5-1.5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 5 weeks of study, 0.5-1.5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

Course Overview and Week 1-Analysis of Business Problems: Capstone

12 videos (Total 53 minutos), 3 lecturas, 1 cuestionario
12 videos
What is Gas Gas? Company Promo Video3m
1. Week 1 Intro1m
2. The Role of the Manager3m
3. Structured vs. Unstructured Problems7m
4. Finding Solutions to Unstructured Problems7m
5. Introducing Six Steps to Solving Problems7m
6. Criteria and Alternatives6m
7. From Analysis to Action4m
8. Hamlet & Othello3m
9. What’s Next2m
Interview with Ramon Puente5m
3 lecturas
Course Overview & Syllabus5m
Required Reading: IESE's Six-Step Process10m
Required Reading: GAS GAS Case1h 30m
Semana
2
1 hora para completar

Week 2: GAS GAS Marketing Problem

4 videos (Total 14 minutos), 1 lectura, 1 cuestionario
4 videos
2. Consumer Considerations and Branding3m
3. Pricing and Channel Considerations3m
Interview with Ramon Puente: The Marketing Problem5m
1 lectura
About Week 2: GAS GAS Marketing Problem2m
Semana
3
1 hora para completar

Week 3: GAS GAS Finance Problem

5 videos (Total 19 minutos), 1 lectura, 1 cuestionario
5 videos
2. Understand GAS GAS5m
3. The Financial Effect of Partnering with KTM4m
4. Integrate Finance in Strategy4m
Interview with Ramon Puente: The Finance Problem2m
1 lectura
About Week 3: GAS GAS Finance Problem2m
Semana
4
2 horas para completar

Week 4: GAS GAS Organizational Behavior Problem

5 videos (Total 30 minutos), 1 lectura, 1 cuestionario
5 videos
2. Degree of Teamness on Board5m
3. GAS GAS Employees7m
4. Week 4 Recap2m
Interview with Ramon Puente: The Managing People Problem6m
1 lectura
About Week 4: GAS GAS Organizational Behavior Problem2m

Instructor

Avatar

Carlos García Pont

Professor
Marketing Department

Acerca de IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

Acerca de Programa especializado Foundations of Management

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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