Este curso forma parte de Programa Especializado - Foundations of Management
Analysis of Business Problems
ofrecido por
Acerca de este Curso
4.6
19 calificaciones
When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
In this culminating course, it’s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm’s future.
Programa - Qué aprenderás en este curso
Week
1Course Overview and Week 1-Analysis of Business Problems: Capstone
Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their principal responsibility: making decisions. Because most business problems involve financial, technical and human issues, they are by nature complex. No matter how much thought you put into it, there is no “correct solution” and certainly no guarantee that your decision will yield the desired outcomes. Learning this six-step methodology is therefore a great help to many mangers as they take on their decision-making challenges, such as the one that GAS GAS faces. Objectives: To give learners a relevant and effective tool to make managerial decisions.
12 videos (Total: 53 min), 3 readings, 1 quiz
12 videos
What is Gas Gas? Company Promo Video3m
1. Week 1 Intro1m
2. The Role of the Manager3m
3. Structured vs. Unstructured Problems7m
4. Finding Solutions to Unstructured Problems7m
5. Introducing Six Steps to Solving Problems7m
6. Criteria and Alternatives6m
7. From Analysis to Action4m
8. Hamlet & Othello3m
9. What’s Next2m
Interview with Ramon Puente5m
3 lecturas
Course Overview & Syllabus5m
Required Reading: IESE's Six-Step Process10m
Required Reading: GAS GAS Case30m
Week
2Week 2: GAS GAS Marketing Problem
Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact be positive or negative? Are the risks worth the long-term benefit? What should the CEO take into consideration when making a decision? By the end of the session you should have enough information to advise Ramon Puente about the relevant marketing issues. Objective: To apply the marketing concepts acquired in Marketing: Understanding Your Customers in order to evaluate and make a decision about GAS GAS.
4 videos (Total: 14 min), 1 reading, 1 quiz
4 videos
2. Consumer Considerations and Branding3m
3. Pricing and Channel Considerations3m
Interview with Ramon Puente: The Marketing Problem5m
1 lectura
About Week 2: GAS GAS Marketing Problem2m
Week
3Week 3: GAS GAS Finance Problem
In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC), sustainable growth and more – the learner will be able to understand how the financial outlook will influence the ultimate decision. Objective: To apply the financial concepts acquired in Operational Finance: Building a Robust Business in order evaluate the GAS GAS problem from a financial perspective.
5 videos (Total: 19 min), 1 reading, 1 quiz
5 videos
2. Understand GAS GAS5m
3. The Financial Effect of Partnering with KTM4m
4. Integrate Finance in Strategy4m
Interview with Ramon Puente: The Finance Problem2m
1 lectura
About Week 3: GAS GAS Finance Problem2m
Week
4Week 4: GAS GAS Organizational Behavior Problem
All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on the board and how well do they work together as a team? Whatever they decide will affect GAS GAS employees. This is a critical consideration for leadership to take into account as they weigh the financial and marketing issues you have already discussed. Objective: To apply the organizational behavior concepts acquired in Organizational Behavior: Managing People in order to evaluate and help Ramon Puente make a decision about GAS GAS.
5 videos (Total: 30 min), 1 reading, 1 quiz
5 videos
2. Degree of Teamness on Board5m
3. GAS GAS Employees7m
4. Week 4 Recap2m
Interview with Ramon Puente: The Managing People Problem6m
1 lectura
About Week 4: GAS GAS Organizational Behavior Problem2m
Instructor
Carlos García Pont
ProfessorMarketing Department
Acerca de IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
Acerca del programa especializado Foundations of Management
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma.
This Specialization will provide you with the skill set needed to help achieve the next step in your career.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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