About this course: When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, it’s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm’s future.
Created by: IESE Business School
Taught by: Carlos García Pont, Professor
Marketing Department
| Basic Info |
Course 5 of 5 in the
Foundations of Management Specialization.
|
| Commitment | 5 weeks of study, 0.5-1.5 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Overview and Week 1-Analysis of Business Problems: Capstone
Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their princip...
12 videos, 3 readings
WEEK 2
Week 2: GAS GAS Marketing Problem
Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact b...
4 videos, 1 reading
WEEK 3
Week 3: GAS GAS Finance Problem
In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC...
5 videos, 1 reading
WEEK 4
Week 4: GAS GAS Organizational Behavior Problem
All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on ...
5 videos, 1 reading
WEEK 5
Conclusion and Final Question
1 video
Graded: Final Assignment
FAQs
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Creators
IESE Business School
For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
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EH
This course was really great, and I don't say that lightly. The instructor was knowledgeable and thorough, the problems were clearly defined and discussed, added insight to key areas of focus were provided by instructors from past courses allowing for recap, and the problem was thoroughly interesting.