Acerca de este Curso
2.3
3 calificaciones
1 revisiones
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign....
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Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 12 hours to complete

Sugerido: 4 weeks of study, 2-5 hours/week...
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English

Subtítulos: English...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Approx. 12 hours to complete

Sugerido: 4 weeks of study, 2-5 hours/week...
Comment Dots

English

Subtítulos: English...

Programa - Qué aprenderás en este curso

Week
1
Clock
4 horas para completar

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
Reading
8 videos (Total: 65 min), 5 readings, 2 quizzes
Video8 videos
Introduction to the Science and Practice of Annual Giving2m
The Science of Annual Giving (Part 1)6m
The Science of Annual Giving (Part 2)11m
Direct Mail for Annual Giving (Part 1)9m
Direct Mail for Annual Giving (Part 2)11m
Using Telemarketing Overview (Part 1)10m
Using Telemarketing Overview (Part 2)8m
Reading5 lecturas
A Note From UC Davis10m
About the Final Project2m
Welcome to Peer Reviews!3m
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combinationm
Suggested Activity: Solicitation Script30m
Quiz1 ejercicios de práctica
Module 1 Quiz20m
Week
2
Clock
3 horas para completar

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
Reading
5 videos (Total: 48 min), 2 quizzes
Video5 videos
Building a Portfolio (Part 1)11m
Building a Portfolio (Part 2)10m
Securing a Donor Visit10m
Working with High-Value Donors12m
Quiz1 ejercicios de práctica
Module 2 Quiz20m
Week
3
Clock
3 horas para completar

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
Reading
5 videos (Total: 35 min), 1 reading, 2 quizzes
Video5 videos
Memberships (Part 1)6m
Memberships (Part 2)7m
Events (Part 1)9m
Events (Part 2)10m
Reading1 lecturas
Assessment Overview10m
Quiz1 ejercicios de práctica
Module 3 Quiz20m
Week
4
Clock
5 horas para completar

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
Reading
5 videos (Total: 28 min), 3 readings, 2 quizzes
Video5 videos
Approaches and Trends in Multi-channel Fundraising10m
Multi-Channel Fundraising in Action (Part 1)7m
Multi-Channel Fundraising in Action (Part 2)6m
Annual Campaigns: Building a Base of Support Course Summary2m
Reading3 lecturas
Assessment Overview10m
Multi-Channel Marketing30m
Suggested Activity: Solicitation Calendar15m
Quiz1 ejercicios de práctica
Module 4 Quiz20m

Instructores

Michelle Poesy

Senior Director
Annual and Special Gifts

Acerca de University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca del programa especializado Fundraising and Development

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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