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Volver a International B2B (Business to Business) Marketing

Opiniones y comentarios de aprendices correspondientes a International B2B (Business to Business) Marketing por parte de Universidad Yonsei

4.6
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506 calificaciones

Acerca del Curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Principales reseñas

AB

7 de sep. de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

18 de dic. de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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por Riaz R K

21 de jul. de 2020

por JOSE L

6 de jul. de 2022

por Sujay P

21 de ago. de 2019

por Vasyl R

8 de jun. de 2018

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6 de jun. de 2020

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por Xavier M

2 de jul. de 2020

por Oluwatunmise D

14 de may. de 2021

por Sumant D

18 de ago. de 2019

por Abdul-Rahman J

30 de abr. de 2020

por Seraphima V

22 de may. de 2016

por Ahmed A S

20 de abr. de 2016

por Gabriel T E

19 de abr. de 2018

por Georgios R

25 de ago. de 2019

por MOHAMED M P

21 de ago. de 2020

por Imrul C

24 de dic. de 2020

por Arshit T S

13 de may. de 2020

por Ashish C

31 de may. de 2018

por Saurabh K

20 de feb. de 2019

por Ankur K

15 de ago. de 2021

por SALONI C

17 de oct. de 2020

por jose m m

10 de may. de 2020

por Deleted A

13 de feb. de 2019