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Volver a International B2B (Business to Business) Marketing

Opiniones y comentarios de aprendices correspondientes a International B2B (Business to Business) Marketing por parte de Universidad Yonsei

490 calificaciones

Acerca del Curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Principales reseñas


7 de sep. de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 de dic. de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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por Phan T A

5 de abr. de 2016

por Vineet V K

13 de feb. de 2019

por Guillermo G

19 de jul. de 2016

por Shuvam C

12 de jul. de 2020

por 김광석

30 de sep. de 2018

por Pablo M

27 de may. de 2019

por Innara

22 de ene. de 2021

por Farrukh M

26 de abr. de 2020

por Jéssica C S

23 de mar. de 2020

por Alexandre B

22 de dic. de 2017

por PHAN T H H

22 de jul. de 2020

por Tynychbek Z

19 de jun. de 2019


8 de oct. de 2016

por José V S

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por Manuel E L d l V R

12 de abr. de 2017

por Flt L G R

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30 de sep. de 2019

por sabreen k m k

17 de oct. de 2016


15 de ene. de 2022


22 de abr. de 2020

por Raaj Y

2 de jul. de 2020

por April J

9 de abr. de 2016

por Evie W

31 de mar. de 2021

por Jiajia Z

8 de oct. de 2017

por Marwa S

5 de feb. de 2021