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Volver a International B2B (Business to Business) Marketing

Opiniones y comentarios de aprendices correspondientes a International B2B (Business to Business) Marketing por parte de Universidad Yonsei

4.6
estrellas
490 calificaciones

Acerca del Curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Principales reseñas

AB

7 de sep. de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

18 de dic. de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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76 - 95 de 95 revisiones para International B2B (Business to Business) Marketing

por Sindamanie V

13 de sep. de 2021

por Soraia M

23 de ago. de 2020

por Andrew Y S L

25 de may. de 2021

por TRACTOS / P S

30 de may. de 2016

por Juan E S M G

16 de ene. de 2018

por Ornicha B

15 de abr. de 2020

por Omkar P

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por Guruswaminathan A

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por Misbahul A

10 de jun. de 2020

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por KESHAV G

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por Ayona D

14 de ene. de 2018

por 윤기효

29 de sep. de 2018

por Felix S

12 de sep. de 2016

por Rushil S S

10 de may. de 2020

por Rahul S

14 de may. de 2020

por MD J P

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por Md. T H B

9 de oct. de 2020

por Prince K

25 de jul. de 2021