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Volver a International B2B (Business to Business) Marketing

Opiniones y comentarios de aprendices correspondientes a International B2B (Business to Business) Marketing por parte de Universidad Yonsei

489 calificaciones
96 reseña

Acerca del Curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Principales reseñas


7 de sep. de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 de dic. de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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26 - 50 de 95 revisiones para International B2B (Business to Business) Marketing

por Riaz R K

21 de jul. de 2020

very helpful course and well organized.course material are up to data.

por JOSE L

6 de jul. de 2022


por Sujay P

21 de ago. de 2019

Great platform to learn for marketing is conducted internationally.

por Vasyl R

8 de jun. de 2018

Great analysis and insights about International Marketing methods.

por Israel S

6 de jun. de 2020

I liked the course. A lot of benefit for my personal growing.

por Fausto R d B

23 de mar. de 2020

Excellent course to answer current questions about B2B2C...

por Gopala K

15 de may. de 2020

this is very good Gaining knowledge and Marketing strategy

por Kehinde D

10 de may. de 2020

I had an insightful learning session with this course.

por Xavier M

2 de jul. de 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

por Oluwatunmise D

14 de may. de 2021

It's been a very insightful learning experience

por Sumant D

18 de ago. de 2019

Good one for all the Leaders in all Industries

por Abdul-Rahman J

30 de abr. de 2020

Very insightful, wish it was a bit longer.

por Seraphima V

22 de may. de 2016

Thank you! For very interesting Course!!!!

por Ahmed A S

20 de abr. de 2016

Great Course to Start a business Career

por Gabriel T E

19 de abr. de 2018

Very good professor. Clear and clever.

por Georgios R

25 de ago. de 2019

Fantastic course , Amazing Professor


21 de ago. de 2020

Very good course in B2B marketing

por Imrul C

24 de dic. de 2020

It has been an amazing course.

por Arshit T S

13 de may. de 2020

International marketing skills

por Ashish C

31 de may. de 2018

very good and informative

por Saurabh K

20 de feb. de 2019

very good for learning

por Ankur K

15 de ago. de 2021

The course was good!!


17 de oct. de 2020

Very knowledgeable

por jose m m

10 de may. de 2020

perfect, very good

por Deleted A

13 de feb. de 2019

excellent teaching