Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
What’s Your Big Idea?
Universidad de Carolina del Norte en Chapel HillAcerca de este Curso
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Certificado para compartir
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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Carolina del Norte en Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.
Programa - Qué aprenderás en este curso
2 horas para completar
Think
We start at the beginning with your big idea and where it comes from: your everyday experience
2 horas para completar
8 videos (Total 57 minutos), 1 lectura, 1 cuestionario
8 videos
The Unexpected9m
Incongruities8m
Process Need4m
Industry and Market Structures 6m
Demographics, Changes in Perception, and New Knowledge10m
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2m
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4m
1 lectura
Guest Entrepreneur Bios10m
1 ejercicio de práctica
Week 1 Quiz30m
2 horas para completar
Listen
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve
2 horas para completar
11 videos (Total 69 minutos)
11 videos
The Importance of the Listening Phase 7m
The Purpose of a Business2m
Setting Up Customer Meetings5m
Running Customer Meetings3m
Your Total Product 6m
Listening to Suppliers7m
Conclusion4m
Jud Bowman: Cold-calling and Listening for a Customer's Problem1m
Desh Deshpande: Talking to Customers6m
Shazi Visram: Introduction and Listening to Customers19m
1 ejercicio de práctica
Week 2 Quiz30m
1 hora para completar
Plan
Strategy, the art and science of being different than your competition, is the next element we introduce,
1 hora para completar
10 videos (Total 43 minutos)
10 videos
What is Strategy?6m
Porter's Five Forces 5m
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4m
Conducting a SWOT Analysis7m
Strategic Positioning6m
Conclusion1m
Jud Bowman: Risk-Taking Behavior1m
Desh Deshpande: Planning Cascade Communications6m
Shazi Visram: Advice to Her Younger Self 1m
1 ejercicio de práctica
Week 3 Quiz30m
1 hora para completar
Clarify
In this module, we coach you on continuing to refine your big idea and beginning to
1 hora para completar
12 videos (Total 49 minutos)
12 videos
Creating Fit & a Business Model4m
Introducing the Business Model Canvas3m
Customer Segments2m
Channels6m
Revenue Streams4m
Key Partnerships4m
Your Elevator Pitch8m
Conclusion1m
Jud Bowman: Avoiding Crisis Mode2m
Desh Deshpande: What is a Successful Elevator Pitch?4m
Shazi Visram: Control in Her Venture2m
1 ejercicio de práctica
Week 4 Quiz30m
Reseñas
Principales reseñas sobre WHAT’S YOUR BIG IDEA?
por AR13 de ago. de 2015
Definitely helpful. Highlights the most important points very quickly and succinctly. Would have wanted a little more detail and examples which is why I withhold the 5th star.
por PG10 de abr. de 2018
Very practical course with clear information to go from the idea to the launch of the business or project. Thanks for all that you gave us, it was very useful.
por AA12 de oct. de 2015
Good course, the ideas are organized , some many real example have been explained. I recommend this course for all people who have ideas in their minds.
por JN25 de feb. de 2017
Anybody that has a big idea or wants to start a business, would benefit from this course. It's well presented and the content is spot on.
Preguntas Frecuentes
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¿Qué recibiré si compro el Certificado?
Is financial aid available?
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