Blockchain will bring about profound changes to business, and even to the nature of business itself. This technology will disrupt how enterprises are funded and managed, how they create value, and even how they perform basic functions like marketing and accounting. In this course you will learn how blockchain technology will penetrate into the structures of organizations. You will explore how blockchain will transform the roles of the C-Suite, and how a blockchain can be used to manage and protect intellectual property. You will be able to identify the different layers of the blockchain technology stack, and explain how these affect the governance of blockchain systems. As well, you will be able to identify seven qualities that a region in the world needs in order to attract technology startups and to build a vibrant blockchain ecosystem.
Este curso forma parte de Programa Especializado - Blockchain Revolution for the Enterprise
Blockchain and Business: Applications and Implications
ofrecido por
Acerca de este Curso
5.0
6 calificaciones
Qué aprenderás
Explain how blockchain technology will transform business structures, roles, and functions of enterprise
Define terms such as Distributed Application (DApp), autonomous agent, open networked enterprise, and distributed autonomous enterprise
Identify some strategic approaches to managing intellectual property with blockchain technologies
Identify the layers comprising the blockchain technology stack, and describe how each of these affects the governance of a blockchain ecosystem
Programa - Qué aprenderás en este curso
Semana
13 horas para completar
Re-architecting the Firm
The corporation represents a pillar of modern capitalism. With the rise of a global peer-to-peer platform for identity, trust, reputation, and transactions, we will be able to re-engineer deep structures of the firm for innovation and shared value creation. In this module, we explore blockchain’s role in decentralizing the enterprise and its implications on the roles and boundaries of the firm.
13 videos (Total 72 minutos), 4 readings, 3 quizzes
13 videos
Instructor Introduction8m
Module 1 Overview2m
Decentralizing the Enterprise6m
Practitioner Perspective - Andreas Wallendahl: Blockchain & ConsenSys1m
Transaction Costs and the Structure of the Firm8m
Opportunity 1: Search6m
Opportunity 2: Contracting5m
Opportunity 3: Coordination4m
Opportunity 4: Building Trust4m
Determining Corporate Boundaries7m
Hacking Your Future: Boundary Decisions7m
Module 1 Recap3m
4 lecturas
hypothes.is10m
Decentralizing the Enterprise15m
Transaction Costs and the Structure of the Firm10m
Opportunities for Blockchain10m
3 ejercicios de práctica
Decentralizing the Enterprise10m
Opportunities for Blockchain8m
Re-Architecting the Firm30m
Semana
24 horas para completar
New Business Models
There are countless opportunities for blockchain to disrupt or displace traditional centralized business models. In this module, we explore how blockchain technology can support “open networked enterprise” business models through the inclusion of native payment systems, reputation systems, uncensorable content, trustless transactions, smart contracts, and autonomous agents.
14 videos (Total 79 minutos), 7 readings, 4 quizzes
14 videos
Distributed Business Entities9m
The DAO: A Cautionary Tale6m
New Business Models Part 19m
New Business Models Part 210m
Practitioner Perspective - Yaniv Neu-Ner: Business Model for Counter4m
Practitioner Perspective - Oleg Fomenko: Business Model for Sweatcoin2m
What Are DApps?6m
Example: bAirbnb6m
Patents and Blockchain Innovation6m
Practitioner Perspective - Rolf Hoefer: Intellectual Property2m
Payments, Attribution, and Licensing5m
Distributed Ownership3m
Module 2 Recap3m
7 lecturas
Distributed Business Entities10m
New Business Models Part 120m
New Business Models Part 230m
DApps20m
Patents and Blockchain Innovation20m
Payments, Attribution, and Licensing20m
Distributed Ownership10m
4 ejercicios de práctica
Distributed Business Entities4m
New Business Models4m
DApps6m
New Business Models30m
Semana
34 horas para completar
Blockchain and the C-Suite
Because blockchain changes the deep structures and architecture of the firm, it will consequently transform our models of management and the roles of the C-Suite. Navigating the balance between blockchain’s hype and its true potential is a key responsibility of an organization’s management team. In this module, you will learn about some of the decisions and changes that business leaders can anticipate when considering how the future of blockchain will unfold within their business.
11 videos (Total 40 minutos), 8 readings, 14 quizzes
11 videos
The CEO6m
The COO4m
The CLO3m
The CFO3m
The CMO5m
The CIO & CTO4m
The CHRO4m
Practitioner Perspective - Mihai Alisie: Implications for the C-Suite1m
Practitioner Perspective - Rob Carter: Implications for the C-Suite2m
Recap of the C-Suite2m
8 lecturas
Explanation of Grading Scheme5m
The CEO20m
The COO20m
The CLO20m
The CFO20m
The CMO20m
The CIO & CTO20m
The CHRO20m
14 ejercicios de práctica
The CEO2m
The COO4m
The CLO2m
The CFO2m
The CMO4m
The CIO & CTO2m
The CHRO2m
The CEO6m
The COO6m
The CLO6m
The CFO6m
The CMO6m
The CIO & CTO
The CHRO
Semana
43 horas para completar
Leadership for the Next Era
Blockchain alone is just a tool. In order for this technology to fulfill its long-term promise, humans must lead. Rather than relying on state-based institutions, blockchain must be primarily self-governed through collaborations of civil society, private sector, government, and stakeholders in non-state networks. In this module, we discuss the idea of blockchain governance networks and explain how they can support blockchain stewardship at three levels: The platform level, the application level, and the ecosystem level. As well, you will learn about the conditions that are necessary for a blockchain-based hub of innovation to succeed.
14 videos (Total 90 minutos), 3 readings, 4 quizzes
14 videos
Intro to Blockchain Regulation11m
Practitioner Perspective - Andreas Wallendahl: Regulation1m
Fundamental Questions9m
Regulatory Principles10m
Practitioner Perspective - Hariton Korizis: Regulation2m
Regulation vs. Governance9m
Practitioner Perspective - Ana Trbovich: Regulation & Governance1m
The Blockchain Stack7m
Multiple Layers of Blockchain Governance7m
A New Framework for Blockchain Governance12m
Practitioner Perspective - Rob Carter: Governance1m
Profile of a Blockchain Hotbed4m
Recap of Module 45m
3 lecturas
Blockchain Governance30m
Profile of a Blockchain Hotbed20m
Leadership for Transformation20m
4 ejercicios de práctica
Fundamental Questions4m
Blockchain Governance4m
Seven Conditions for Success2m
Blockchain Governance & Leadership30m
Instructor
Don Tapscott
Adjunct ProfessorAcerca de INSEAD
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.
INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online.
Acerca del programa especializado Blockchain Revolution for the Enterprise
Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand.
This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value.
The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from Ethereum, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem.
Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2019 Coursera Inc. Todos los derechos reservados.
