Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
Acerca de este Curso
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
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Principales reseñas sobre BRAND & CONTENT MARKETING
I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors! Thanks Prof. Pedro Cifuentes and Coursera!
very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.
Assignment instruction on week 3 is quite unclear, not sure if I am suppose to make my own brand or present an existing one.
Loved this course, It will definitely help me build better branded content and scale greater heights in my career.
Acerca de Programa especializado: Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
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