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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
762 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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51 - 75 of 222 Reviews for Brand Identity and Strategy

By Dina C

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Dec 7, 2020

You will love this course as a means to expand your knowledge on branding. Easy to follow. Workload is not overwhelming and course information is enjoyable to learn.

By Karen G B B

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Feb 13, 2020

I feel I learnt much important information. The teacher is excellent and I feel more confident in my interviews when they ask me about positioning and segmentation.

By Yves B B (

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Nov 17, 2022

Je pratiquais déjà le branding en tant qu'autodidacte, mais avec ce cours j'ai compris que j'avais beaucoup à apprendre. J'ai beaucoup appris et je suis satisfait.

By Gracious D

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Apr 25, 2022

Absolutely loved it! This course has a lot more work compared to the other courses I've done on Coursera. But it was absolutely worth the effort. Learned a lot!

By Pierre G

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Apr 11, 2020

For me the course was totally worth time and money. Professor Maria did a great job to create an interesting and interactive course about brand strategy.

By Amber B

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Jan 1, 2024

I learned so much and the instructor is great. I really like how they went into the psychological aspects of branding, and not just the obvious aspects.

By Syed Z R

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Aug 3, 2020

This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.

By Michael A

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Sep 27, 2020

Very informative course, great instructors, consistent content, and challenging assignments. I recommend it to anyone with an interest in Branding!

By Yvonne T

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Mar 27, 2022

I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.

By Silvia K C P

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Jun 4, 2021

Aprendí demasiado, aunque ya conocía lo esencial sobre segmentación, entender el razonamiento detrás y los ejercicios prácticos fueron muy útiles.

By Valentina A

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Aug 9, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

By Gabriela U

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Dec 25, 2023

Excelente curso donde aprendí las estrategias necesarias para llegar a la mente de los consumidores y lograr un buen objetivo de marketing

By Leandro P

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Jan 31, 2021

This course was demanding, but it exceeded my expectations! Over 4 weeks it was possible to obtain solid knowledge about brand strategy.

By Deepali S

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May 25, 2023

Thank you Maria for wonderful small short videos with examples, quiz and project. It help me to undersatnd the overall branding paper.

By akachukwu i

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Nov 9, 2022

It was a great experience and I learned so much. The difficulty was just perfect and I hope to learn more from IE Business School.

By Amanda S V

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Apr 12, 2021

It's a wonderful course! Full of techniques and models that can help you to develop a complete brand identity. I truly recommend!

By S V R

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Jul 15, 2020

Very interactive course. Loved it. Was able to relate to most of the brands given in the examples making it easy to understand.

By Nasstasja L

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Aug 21, 2020

It has a really wide scope. It introduces you to what a brand needs and how does it affect our perception as users. very good.

By Deleted A

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Aug 9, 2021

This course has been conducted in a simple, interesting and easy manner.

The content is to the point, and yet engaging.

By Marialejandra C

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Oct 30, 2020

Excellent!!! I learned a lot this past weeks, and make me fall in love with branding! Locking foward for the next course!

By Aniket P

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May 28, 2020

This was a fantastic course. I really appreciate the ideas and the techniques instructor teaches. I learnt something new.

By marcos v g

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Dec 8, 2022

excellent course very well explained with plenty of examples and frameworks to strat your own ideas

Excellent professors!

By Campanale S

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Apr 17, 2020

A good way to refresh or practice the basics of Brand Management. I loved the teacher and the structure of the lessons.

By Marilyn S L M

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Apr 28, 2021

Considero que fue un curso muy bueno del que puedo obtener buenos conocimientos sobre la identificación de una marca.

By Naphatsorn D

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Apr 30, 2021

The course provides up to date information and knowledge about branding. Professor's teaching was very interesting.