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Volver a Brand Identity and Strategy

Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

601 calificaciones
175 reseña

Acerca del Curso

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Principales reseñas


5 de jun. de 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


19 de nov. de 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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101 - 125 de 176 revisiones para Brand Identity and Strategy

por Fernanda F

14 de ene. de 2021

Increible la verdad me gusto mucho

por Enrique J T V

9 de sep. de 2020

Excellent teacher and course .

por Stephen C

20 de nov. de 2021

I​ really enjoyed the course.

por Wissam A R

29 de sep. de 2021

Very insightful and engaging.

por Lauren E M

22 de abr. de 2021

very helpful info, thank you.

por Brendha d S

14 de ene. de 2020

Great, engaging assignments!

por Nicole J B d R F

21 de may. de 2021

muy creativo y dinámico :)

por Annu S

1 de ago. de 2021

allallall good experience

por Lucky N

31 de mar. de 2021

I am better at my job now

por Tiffany M

30 de abr. de 2020

Great content, alot learn

por dennis b

2 de jun. de 2021

Very informative course!

por Ahmad G

14 de may. de 2020

Just great and Excellent

por Kashaf A

11 de jun. de 2019

Awesome and well taught.

por Malalarisoa R R

25 de mar. de 2021

Very interesting Module

por John G

3 de ago. de 2020

Very interesting course

por Faviana S V C

13 de ene. de 2022

Un curso muy completo.

por Camila A R S

5 de jul. de 2021

¡Excelente curso!


10 de ago. de 2020

Well structured !

por Hernan D O

7 de may. de 2020

Excelente curso!

por Marina N N

29 de nov. de 2020

great and usful

por mallika k

19 de jul. de 2020

amazing course!

por Kehinde D

1 de oct. de 2020

Great course.