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Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

671 calificaciones

Acerca del Curso

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Principales reseñas


5 de jun. de 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.


19 de nov. de 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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126 - 150 de 191 revisiones para Brand Identity and Strategy

por Faviana V

13 de ene. de 2022

Un curso muy completo.

por Camila A R S

5 de jul. de 2021

¡Excelente curso!


10 de ago. de 2020

Well structured !

por Samantha J D

11 de abr. de 2020

very informative!

por Hernan D O

7 de may. de 2020

Excelente curso!

por Zhengyi X

15 de jul. de 2022

Really helpful!

por Marina N N

29 de nov. de 2020

great and usful

por mallika k

19 de jul. de 2020

amazing course!

por Laura N A R

25 de ago. de 2022

Muy buen curso

por Bainson B

20 de sep. de 2022

Great course

por Kehinde D

1 de oct. de 2020

Great course.

por Alevtina B

3 de oct. de 2022

good course

por Angie A A Y

16 de may. de 2021

Good course


29 de dic. de 2019

Very useful

por Vinod T

8 de nov. de 2019

loved it :)

por Akindamola A

12 de ene. de 2023



5 de jun. de 2022


por Humberto A W M

14 de dic. de 2020


por Monsura M

27 de jun. de 2020


por Mery C Q T

2 de may. de 2022


por Mirzeyeva N V q

19 de may. de 2020


por Phạm K

24 de jun. de 2022

so good

por Gagandeep S

6 de oct. de 2020


por Maria P L P

21 de ago. de 2021


por Felipe C

23 de mar. de 2021