Opiniones y comentarios de aprendices correspondientes a Brand Identity and Strategy por parte de IE Business School

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Es un curso básico de introducción al branding. PROS: contenido detallado, claro y bien explicado por Maria. Las actividades a realizar realmente sirven para el aprendizaje. Lo que te llevas frente a lo que pagas, es positivo. // CONS: que la revisión la hagan los propios alumnos ofrece una revision nula. Puedo tener el certificado con un 9,4 en mi caso, sin saber si algo de lo que he hecho está mal. // PROPUESTAS DE MEJORA: más tiempo en las diapositivas (con las que hay) y menos de ver al presentador. Disponer de la slides para descargárselas.

Un curso completo y muy bien estructurado. Es muy práctico ya que todos los módulos requieren un trabajo final, y muy dinámico ya que los trabajos los realizas tomando como base una marca de tu elección. La única pega que le veo es que dicho trabajos son evaluados por los mismos estudiantes y en muchos casos no se siguen unas pautas específicas de evaluación. En algunos casos me habría gustado más una evaluación más personalizada y profesional que me hubiera indicado mis puntos a mejorar de una manera más detallada.

As promised, the trip has been really entertaining for me.

There are many and very good examples to settle the content and these are good and up-to-date.

The way of evaluating is also correct. The individual projects and exercises per unit are a good way, more than a simple questionnaire, to know if you have really assimilated what you have seen in each unit, and seeing the work of the other students also helps to understand in which areas you can improve.

Thanks for the tour!

The fact that english isn't the first language of the institution offering the course affected the absorption of spoken words at times and the understanding of written communications (assignment instructions) more so. I enjoyed the Professor, her english was good enough that I could increase the speed to 1.75x, and she was engaging and warm. The Professor introduced in week 5 was significantly harder to understand. I am grateful for the experience.

I really appreciate this course. I learnt so much things that I am really grateful for the opportunity. It definitely worth cost and time. I recommend it.

It's just too bad that many are just focused on getting good grades it's juste like business and I didn't like those comments in discussion forums. Finally you can't really count on others students and you have to find solutions by yourself.

course is good however there are a lot off issues with marking your peers....!!!! there are never enough peer assignments to mark....however if you email the support then they fix that right away! I wouldn't not do the course because of the above however it had to be said especially when you have taken other course in this great platform where I didn't have any similar issues

I gained a really good insight on which methods are used to create a Brand Strategy & Identity. The assignments were very good to put the learnings into practice. However, the times estimated to complete the module were much more, if you want to submit great work and don't do it on a superficial level. I also wished to get more in depth feedback by my peers.

The part on brand touchpoints isn't accurate as it describes about the brand identity elements (typography, color, etc.) where it should be about the customer touchpoints like website, packaging, email, etc. And some of the assignments instruction and rubric isn't quite the same like the lessons that are being given.

I think topics around segmentation are very well covered in this course.

The instructor could share more reading material especially around topics like Brand values, personality etc.

Lastly, it would help to also get instructor to review Capstone assignment at least so we get good feedback.

Good content & good methods of explanation.

Strategic Brand Management: Building, Measuring & Brand Equity by Keller, K. L (2015), the link provided is no longer available. Kindly mail me the content once this message has been read by the concerned authorities.

Great course BUT it's 5 weeks, not 4 as advertised (and shown on the certificate). Moreover, the time you must dedicate per week is way over 3 hours.

Despite this, Maria is an excellent teacher and the course super interesting and well done.

The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

There were some sections that were not clear on directions of the assignment but I really learned a lot.

Excelent course for design your own branding identity!!

Very well done! Challenging and interesting. Recomended

l​ast week is not as good as the previous course

I learned a lot from this course!

Well explained and interesting...