Acerca de este Curso

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Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Resultados profesionales del estudiante

50%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 9 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

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IE Business School

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

2 horas para completar

Telling a Brand Story Through Images

2 horas para completar
11 videos (Total 82 minutos), 2 lecturas, 1 cuestionario
11 videos
Purpose of the Creative Pitch: Interview with Maria Haro9m
Process Overview2m
The History of Branding Through Images4m
The Art of Story Branding6m
Story Branding Through Images and Concepts6m
Understanding the Language of Image-Making I10m
Understanding the Language of Image-Making II11m
Understanding the Language of Image-Making III7m
Narrative: First Contact with the Client16m
Optional Portfolio Assignment3m
2 lecturas
***Important note before starting the course***10m
Recommended/Optional: ¨Photographically Speaking¨10m
1 ejercicio de práctica
Let's Talk About Some Images16m
Semana
2

Semana 2

1 hora para completar

The Brand Analysis

1 hora para completar
6 videos (Total 23 minutos)
6 videos
Which is More Important: Brand or Product?2m
Brand Analysis2m
The Positioning Statement: Interview with Maria Haro3m
How to Write a Brand Positioning Statement1m
Narrative: Talking About the Values of the Brand10m
1 ejercicio de práctica
Testing Your Skills14m
Semana
3

Semana 3

1 hora para completar

Creative Advertising Concepts

1 hora para completar
7 videos (Total 26 minutos)
7 videos
What is Creative Advertising?5m
Examining Ads: Creating Conceptual Advertising (images)6m
How to Convey the Unique Selling Propositions of the Brand4m
From Brand to Concept1m
Presenting the Creative Concepts to the Client3m
Narrative: Presenting the Creative Pitch to the Client4m
1 ejercicio de práctica
Test Your Skills10m
Semana
4

Semana 4

3 horas para completar

The Production Plan and the Creative Pitch

3 horas para completar
11 videos (Total 39 minutos)
11 videos
Defining the Brand Through the Production Team2m
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5m
Production Team Interviews: Stylist Isabel Ottino8m
Production Team Interviews: Art Designer Adrian Tai8m
Narrative: Presenting the Production Plan to the Client6m
The Creative Pitch Deck1m
Explaining the Activity: The Campaign Challenge1m
The Photo Shoot1m
What Did We Learn?1m
Farewell!54s
1 ejercicio de práctica
Test Your Skills10m

Revisiones

Principales revisiones sobre FROM BRAND TO IMAGE: CREATING HIGH IMPACT CAMPAIGNS THAT TELL BRAND STORIES

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Acerca de Programa especializado: Branding: The Creative Journey

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it....
Branding: The Creative Journey

Preguntas Frecuentes

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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