Which is More Important: Brand or Product?

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RJ

May 21, 2023

Amazing course, highly recommend because of the lecturer and the creative tasks

AA

Nov 29, 2019

The course was really helpful in gaining the insights of the advertising world.

From the lesson

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Taught By

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    Brian Hallett

    Visual Communication and Branded Content Professor

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