3.7 Top 5 indicators of a brand architecture issue or opportunity.

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Del curso dictado por IE Business School
Brand and Product Management
747 ratings
IE Business School
747 ratings
Curso 1 de 5 en SpecializationMarketing Mix Implementation
De la lección
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Conoce a los instructores

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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