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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,320 calificaciones
502 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 de 506 revisiones para gestión de marcas y productos

por Sylvano I

20 de ago. de 2020

very informative learnt so much on brand management

por Muhammad S

22 de jul. de 2020

Very interesting and valuable for business students

por vishal k

24 de jul. de 2017

Great course with good examples explained properly

por Agnieszka

26 de feb. de 2017

Excellent! I really enjoyed following this course.

por Ivonne M

16 de mar. de 2021

Muy completo el curso, solo que n otiene creditos

por Koh W B J

18 de nov. de 2020

Interesting and comprehensive content and course.

por Soumya K

13 de sep. de 2018

excellent course to understand brand. very useful

por Gamael B

23 de may. de 2016

Great delivery, very informative and resourceful.

por Stephen O

8 de jun. de 2019

Great Course. Very informative and descriptive.

por Adam I

14 de may. de 2019


por Dee M

19 de may. de 2016

Great, great course - many very useful insights

por Reiner P

9 de may. de 2016

5 stars, this is a perfect course with Impact.


1 de sep. de 2021

this course was really good and well explained

por Vedashree K

28 de nov. de 2020

Excellent course with interesting assignments.


15 de abr. de 2018

Good Explanation of each topic in the course..


1 de ene. de 2018

.Excellent Course structure! Brilliant faculty

por Dr. S S

6 de sep. de 2020

Amazing Content and explained in the best way


20 de jul. de 2020

Excelent and very educative. Recommended 100%

por AMAN S C

8 de may. de 2020

excellent teaching by our spanish instructor.

por Budhaditya R

4 de may. de 2020

Loved the pedagogy and the style of teaching!


3 de may. de 2020

Best Course for brand and product management!

por Aliroz K

26 de mar. de 2019

One of the best course for Business students.

por Anna N

21 de feb. de 2019

Very nice course! and really nice instructor!

por MD. R H

27 de jul. de 2020

It is an interesting course. I learned a lot