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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,451 calificaciones

Acerca del Curso

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page:

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 - 275 de 533 revisiones para gestión de marcas y productos

por Dr. S S

6 de sep. de 2020

Amazing Content and explained in the best way


20 de jul. de 2020

Excelent and very educative. Recommended 100%

por AMAN S C

8 de may. de 2020

excellent teaching by our spanish instructor.

por Budhaditya R

4 de may. de 2020

Loved the pedagogy and the style of teaching!


3 de may. de 2020

Best Course for brand and product management!

por Ali R

26 de mar. de 2019

One of the best course for Business students.

por Anna N

21 de feb. de 2019

Very nice course! and really nice instructor!

por MD. R H

27 de jul. de 2020

It is an interesting course. I learned a lot

por Aya h

13 de abr. de 2020

Helped me understand the basics of branding

por Yazan B

16 de may. de 2022

A benefcial course and a great instructor!

por Рацеева С С

11 de mar. de 2019

Great course, great professor. Good luck fo

por 何慧洁

27 de jul. de 2021

I have reapped great fruit in this course!

por Krishnaprabhu

11 de may. de 2020

It was an unbelievable learning experience

por DrNaveed I

11 de may. de 2020

It will really really helpful in my career

por Abhinav

12 de ago. de 2020

Thank you for the informative course BPM.

por Ishank K

29 de jun. de 2020

Deep Understanding about brand management

por Samia A

12 de may. de 2020

Very Informative course. Great instructor

por Liya S

25 de ago. de 2019

very good course with a very good teacher

por Vahid N

28 de ago. de 2016

Great introduction to the subject matter.

por Alvin J S

15 de nov. de 2020

Simplified yet very informative, cheers!

por Veronika U

26 de oct. de 2020

This was really useful course for me. :)

por Anamika A

3 de jun. de 2020

The concepts were excellently explained.

por Ryan M

3 de abr. de 2020

Great course with real up-to-date ideas.

por Łukasz C

21 de ago. de 2016

Really great course! I enjoyed it alot!