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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,351 calificaciones
506 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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326 - 350 de 510 revisiones para gestión de marcas y productos

por Sivakumar C

3 de mar. de 2016

Very Comprehensive !

por Rajendra P R

23 de ago. de 2020

Fantastic course...

por Kundan k

14 de dic. de 2019

best for corporates

por kevin g

28 de ago. de 2016

Thanks !!! A Lot !!

por Geetendra S D

24 de jun. de 2016

excellent professor

por Alison G d C

30 de jun. de 2020

Excellent course !

por Manjunath S K

5 de jun. de 2020

Very good course..

por Fr A I F

7 de ene. de 2020

Wonderful journey.

por Rami A S

7 de nov. de 2020

Very Informative

por victor d

23 de oct. de 2020

Great time here.

por Vignesh. M

29 de sep. de 2020

Excellent course

por Wang Y

7 de sep. de 2020

very nice class~

por Arun K M R

2 de sep. de 2020

Excellent course


29 de ago. de 2019

very good course

por Yasmeen S

28 de ene. de 2018

Excellent course

por Adeleke A

31 de dic. de 2017


por Harshal J

6 de dic. de 2016

Very informative

por Virendra G

9 de oct. de 2016

Excellent course

por suryakant p

22 de ene. de 2022

Nice Experiance

por Sarder S I J

8 de ago. de 2020

Very up to date

por Martin L

18 de abr. de 2016

Amazing course!

por Natalie N

12 de feb. de 2016

Love the course

por Adegbite A

17 de nov. de 2021

well detailed!

por Vritti N

30 de jul. de 2020

Amazing course