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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

4.7
estrellas
2,351 calificaciones
506 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas

MT

14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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351 - 375 de 510 revisiones para gestión de marcas y productos

por Souvik R

4 de jul. de 2021

G​reat Course

por Berk O

28 de sep. de 2020

Great course.

por Dr. G M Z

3 de jul. de 2020

Good Learning

por Jyotiswarup B

30 de jul. de 2019

Good course .

por Ngọc C Đ

20 de sep. de 2021

Great course

por Mrinal t

16 de abr. de 2021

Great Course

por Ricardo A

8 de ene. de 2021

great course

por Pietro P

9 de oct. de 2019

Really good!

por parth s

28 de sep. de 2018

it was great

por Rana S M

9 de may. de 2021

informative

por MOHAMMED S

12 de abr. de 2020

good course

por Jose R P R

29 de mar. de 2016

Outstanding

por Gabriel M

16 de jul. de 2020

Excellent!

por Adji P

22 de sep. de 2018

AMAZING!!!

por Juan P L

25 de nov. de 2016

Excellent!

por SINCHANA C C

19 de abr. de 2022

very good

por Seyi A

31 de jul. de 2021

Excellent

por Dr. S N B

12 de jun. de 2021

Excellent

por Anis C

21 de sep. de 2020

Excellent

por Lakshman K

2 de jun. de 2020

excellent

por Noor U M

19 de may. de 2020

Excellent

por ADEBOYE A O

16 de may. de 2020

Educative

por Mouza A N

15 de may. de 2020

THANK YOU

por Rong F

13 de oct. de 2018

Very Good

por ankur s

24 de may. de 2017

wonderful