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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

4.7
estrellas
2,365 calificaciones

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas

MT

14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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376 - 400 de 513 revisiones para gestión de marcas y productos

por ankur s

24 de may. de 2017

wonderful

por irene s

14 de mar. de 2017

muy bueno

por Md. A R

26 de sep. de 2020

excelent

por Maria A

29 de nov. de 2016

Great!!!

por Deepak P

19 de may. de 2016

thanxxxx

por Sameer s k

8 de ene. de 2022

Helpful

por S. K

25 de oct. de 2020

Awesome

por Sijie L

15 de oct. de 2019

like it

por wang

22 de may. de 2016

perfect

por Gianfranco M R

23 de feb. de 2016

amazing

por nabil c

26 de mar. de 2020

great!

por Peter K

29 de feb. de 2016

5 Star

por MD.Enamul H

26 de ene. de 2022

GREAT

por pv d

2 de sep. de 2021

super

por Sahil C

13 de ago. de 2020

Ggood

por Afsin S

2 de jul. de 2020

Great

por Naresh H

15 de ene. de 2020

super

por Waleed A

25 de jul. de 2016

Great

por chandra k

14 de jun. de 2022

good

por Rimba S B

31 de may. de 2022

good

por Zahid H

12 de ago. de 2021

Good

por Nnamah O

4 de jul. de 2021

good

por ABHIJEET S

25 de abr. de 2021

Nice

por Pierina A V O

15 de ago. de 2020

Good

por Mr. S

23 de abr. de 2020

good