14 de oct. de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
7 de sep. de 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por Teja P K V•
19 de ago. de 2020
Excellent pace of teaching and impeccable course content development i'm fully satisfied and learned with fantastic experience! thank you very much! it'll definitley help for my career.
por vikas b•
21 de abr. de 2020
The course was really very engaging with lots of examples from the industry and live cases. Professor had an excellent way of teaching the course. I would highly recommend this course.
por Mohamad A•
29 de ene. de 2022
the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.
por Ritesh G•
9 de abr. de 2020
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
por Ingrid P•
9 de mar. de 2017
The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.
por Sanket K•
28 de jul. de 2018
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
por Fabio L•
6 de mar. de 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
por Suryasree R•
7 de ago. de 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
por Colin M•
10 de feb. de 2018
This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).
por VALENTINA V C•
4 de dic. de 2016
VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.
GOOD LENGTH OF VIDEOS
GOOD REAL LIFE EXAMPLES
por Tahreem R•
22 de nov. de 2016
I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.
por Himanshu K S•
2 de jun. de 2020
A good course, can easily relate to the real world scenario.Concepts are explained well and gives a clear picture about brand and products.
por Pore J•
3 de ago. de 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
por onkar t•
20 de may. de 2017
The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.
por Helder R C V•
20 de feb. de 2016
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
por Robert B C•
15 de oct. de 2017
Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!
por José L L•
10 de mar. de 2016
Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all
por Valentina F•
13 de ago. de 2020
Interesting course. I really liked that there were assignments available in the beginning of the course.
por Pragya V•
15 de oct. de 2020
I enjoyed the course. Only feedback is that the last 2 modules could be improved and delivered better.
por Adegboyega O T•
15 de may. de 2020
The Professor gave clear explanations with relatable examples.
The navigation on the site was also easy
por Delia M P Z•
28 de ene. de 2022
Bueno, pero la voz del profesor era un poco lenta y me generaba cansancio después de un rato.
por D V K•
5 de jul. de 2021
A wonderful course that is very well structured and paced. The modules are very informative.
por Nana K•
25 de may. de 2019
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
24 de ago. de 2017
Good course for a general overview. Engaging tutor but it needs more visual in my opinion.
por Neehar K A•
15 de jun. de 2022
Suitable course to understand the concept of brand and get a good overview of branding.