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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,454 calificaciones

Acerca del Curso

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page:

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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476 - 500 de 533 revisiones para gestión de marcas y productos

por Sunishka G

11 de ago. de 2020

Needed more graphs and slide ppts for clarity in some of the modules

por Ashwin R

26 de nov. de 2017

Good course on branding that touches upon all the fundamentals

por Varad K

25 de nov. de 2020

Very Knoledgable and important course. Good Teacher as well

por Ryan P

3 de may. de 2018

Very thorough and insightful with many practical examples.

por Ekoh V

9 de jul. de 2022

I think it is an amazing course learnt so much from it

por Emmanuel A

24 de sep. de 2022

This course is really detailed. It has rich content!

por Mayur S G

10 de ene. de 2021

great courses. hope it will be boost my career ahead.

por Ricard B T

4 de jul. de 2016

Muy buen curso, con una excelente y práctica materia!

por Manuel R O

6 de oct. de 2020

Really good with some examples and great insights.

por Sagar R B

4 de jul. de 2021

Very comprehensive but easy to understand content

por Aliexo f

23 de feb. de 2016

The depth of the topic taught is really amazing

por Aarti v

14 de abr. de 2020

best course for understanding brand marketing

por SeyedKamalAddin R

29 de feb. de 2016

Good course.

just, it does not go in depth

por Eugene T

13 de mar. de 2016

Great course for Branding Insights!

por uday k

22 de nov. de 2020

it was a great learning experience

por Kajal R

22 de jun. de 2020

The course was a great help to me.

por Hassan S

23 de may. de 2019

Could have been more engaging


30 de dic. de 2021

Have gain much knowledgeuc

por Shruthi S

15 de abr. de 2018

Helpful and value adding

por Bolaji o o

5 de oct. de 2020


por mafer s

26 de ene. de 2020

Me está encantando!

por Rajat S

21 de jul. de 2020

very nice course.


21 de abr. de 2019

very interesting

por Pravinpratap S

2 de may. de 2020

Good experience

por Nagesh S

29 de dic. de 2016

good learning,