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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,323 calificaciones
502 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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151 - 175 de 506 revisiones para gestión de marcas y productos

por Leidy M

14 de feb. de 2021

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

por Rishabh S P

10 de may. de 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!


17 de jun. de 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

por Oghenerukevwe T

13 de feb. de 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

por Himanshu K J

20 de nov. de 2020

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

por Aadil S K

29 de jul. de 2020

Ideal experience to understand concepts and their implementation in marketing landscape.

por Soundarya B

20 de may. de 2020

really good course with great content. It is really informative and the papers were good

por Prikshit C

23 de sep. de 2020

The instructor is the most patient and amazing person I have seen delivering a lecture.

por Vinitt J

22 de feb. de 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

por Akshit S

30 de jun. de 2020

Develops insights about brand establishment and growth as well as product development.

por Constantina C

4 de dic. de 2020

I know how to use marketing terminology and speak about marketing mix implementation.

por javihn t k s

5 de sep. de 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

por Vishakha K

22 de dic. de 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

por Sam W

26 de ago. de 2018

Very interactive and interesting.

The instructor has put great effort on the course.

por Nehala R

1 de jul. de 2020

I knew details about marketing mix implementation and it's an wonderful experience


25 de mar. de 2021

Thank you!!! I will develop my brand architect in my business @bodegadelafinca :)

por Charan T

13 de jul. de 2016

its awesome every one should go through course to be best in branding techniques.

por Asiru S

18 de feb. de 2017

Am really happy about this course am taking and I enjoy how it is being thought.

por Abhijit P

25 de ene. de 2017

Great Course, covered everything from Product development till Brand positioning

por Alex P

19 de may. de 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

por Maaz S

27 de oct. de 2018

Highly reccomendable for students who want to learn more about brand management

por Ana V

25 de ene. de 2021

Very eye oppening on what should happen internally to aspire for brand success

por Naren S

9 de ene. de 2022

Very nicely structured and delivered with right content by Professor Luis !!!

por Peter M

19 de ago. de 2020

Such a great course and I learned so much. The instructor was very engaging.

por Jose M C

26 de abr. de 2017

Great course! Very useful and easy to follow. Congratulations for the course!