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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,351 calificaciones
506 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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251 - 275 de 510 revisiones para gestión de marcas y productos

por Anna N

21 de feb. de 2019

Very nice course! and really nice instructor!

por MD. R H

27 de jul. de 2020

It is an interesting course. I learned a lot

por Aya h

13 de abr. de 2020

Helped me understand the basics of branding

por Yazan B

16 de may. de 2022

A benefcial course and a great instructor!

por Рацеева С С

11 de mar. de 2019

Great course, great professor. Good luck fo

por 何慧洁

27 de jul. de 2021

I have reapped great fruit in this course!

por Krishnaprabhu

11 de may. de 2020

It was an unbelievable learning experience

por Naveed I

11 de may. de 2020

It will really really helpful in my career

por Abhinav

12 de ago. de 2020

Thank you for the informative course BPM.

por Ishank K

29 de jun. de 2020

Deep Understanding about brand management

por Samia A

12 de may. de 2020

Very Informative course. Great instructor

por Liya S

25 de ago. de 2019

very good course with a very good teacher

por Vahid N

28 de ago. de 2016

Great introduction to the subject matter.

por Alvin J S

15 de nov. de 2020

Simplified yet very informative, cheers!

por Veronika U

26 de oct. de 2020

This was really useful course for me. :)

por Anamika A

3 de jun. de 2020

The concepts were excellently explained.

por Ryan M

3 de abr. de 2020

Great course with real up-to-date ideas.

por Łukasz C

21 de ago. de 2016

Really great course! I enjoyed it alot!

por Sumit R G

25 de jun. de 2021

Very engaging and good precise content

por Matteo R

25 de jul. de 2017

Great course and super cool instructor

por Jean C

20 de sep. de 2016

very interactive course.. very helpful

por Maisaa M S

6 de may. de 2019

Very well explained. Easy to follow.

por Jose A Z P

8 de ene. de 2017

This course is awesome i like a lot

por Sophia J

10 de dic. de 2016

Great course and amazing professor!

por Sapan P

12 de mar. de 2016

Relevant content. Amazing teaching.