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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,365 calificaciones

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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301 - 325 de 513 revisiones para gestión de marcas y productos

por Akande O O

26 de may. de 2020

Good teachings, nice course

por Vinay K S

11 de ago. de 2018

This course is very useful.

por Thamara M

29 de ago. de 2016

Good Job, really helpful!!!

por Rinishka R

20 de may. de 2016

totally love this course <3

por Rahul N S

8 de jul. de 2021

Valuable Business lessons

por Shubham P

4 de jul. de 2021

R​eally insightful course


27 de mar. de 2020

this course has helped me

por Кабанова Е

25 de dic. de 2017

Thank you for the course!

por Abiru

20 de oct. de 2020

detailed and interesting

por Md R I

12 de jun. de 2020

This is excellent course

por Pranath D S

19 de mar. de 2019

Exceptionally explained.

por Dmitry S

12 de sep. de 2017

Very exciting and useful

por Muhammad B Z

3 de ago. de 2018

A must-do for beginners

por Boris V

27 de jun. de 2017

Excellent course indeed

por Tobi B

15 de sep. de 2020

It was very insightful


4 de jun. de 2020

The course is amazing.


6 de nov. de 2016

Beyond my expectation.

por Ahmed B

29 de mar. de 2022

​Had a wonderful time

por Eddy-Ann S

4 de dic. de 2020

Just outstanding!!!!!

por Rayees A L

5 de jul. de 2020

Great fully satisfied

por Ilja P

29 de jul. de 2019

Thank you, Professor!

por S. M U S H

18 de sep. de 2017


por igor s

19 de abr. de 2016

very very good course

por Dennis P C

7 de oct. de 2020

Engaging experience!

por Anirudh M

25 de abr. de 2020

The prof is amazing!