Acerca de este Curso
4.9
285 calificaciones
90 revisiones
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Hours to complete

Aprox. 14 horas para completar

Sugerido: 6 weeks of study, 3-5 hours per week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Qué aprenderás

  • Check

    Apply brand design that showcases a company's identity

  • Check

    Compose mood boards to show a brand's look and feel

  • Check

    Create a brand's logo, typeface, and color palette

  • Check

    Develop brand naming ideas

Habilidades que obtendrás

Adobe PhotoshopAdobe IndesignGraphicsColor Theory
Programa Especializado
100% online

100% online

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Hours to complete

Aprox. 14 horas para completar

Sugerido: 6 weeks of study, 3-5 hours per week...
Available languages

Inglés (English)

Subtítulos: Inglés (English)...

Programa - Qué aprenderás en este curso

Semana
1
Hours to complete
4 horas para completar

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
Reading
6 videos (Total: 25 min), 6 readings, 1 quiz
Video6 videos
Overview of Project5m
Invent Your Client2m
Fake Your History2m
Unpack your adjectives...3m
The Name Game7m
Reading6 lecturas
About the Capstone3m
What you need to take this course3m
What is a Brand Development Guide?3m
Setting up your project6m
Introduction to Week 11m
Recommendations for peer review (Week 1)6m
Semana
2
Hours to complete
3 horas para completar

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
Reading
2 videos (Total: 6 min), 2 readings, 1 quiz
Video2 videos
Developing Your Identity Manual1m
Reading2 lecturas
Introduction to Week 21m
Recommendations for peer review (Week 2)6m
Semana
3
Hours to complete
4 horas para completar

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
Reading
4 videos (Total: 18 min), 1 reading, 1 quiz
Video4 videos
Typographic Skeletons5m
Customizing Letters4m
Variations and Refinement3m
Reading1 lectura
Introduction to Week 31m
Semana
4
Hours to complete
4 horas para completar

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
Reading
5 videos (Total: 17 min), 1 reading, 1 quiz
Video5 videos
Adding a Mark/Icon5m
Adding a Secondary Typeface2m
Adding Imagery2m
Adding a Secret Ingredient2m
Reading1 lectura
Introduction to Week 41m
4.9
90 revisionesChevron Right
Career direction

82%

comenzó una nueva carrera después de completar estos cursos
Career Benefit

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

por EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

Instructor

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

Acerca de California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Acerca del programa especializado Graphic Design

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

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