Far too basic. For someone who is completely unfamiliar with branding, there is much that you will get out of this. Less so if you have a working knowledge of either marketing or branding. Simply said, this course is not rigorous.

There is a consistent reference in the lectures to this course being a MOOC which after a short while caused me to believe that the graduate level course at LBS that this was based on is indeed more rigorous and this MOOC is "dumbed-down" to make it more accessible. In my view, deeper learning comes when a learner is challenged to think differently.

Assignments are not peer-reviewed for quality, just for content.

Some of the better moments in this course happen during particular case studies, notably Disney and Southwest Airlines. There are also a few great interviews with leaders of firms such as Unilever. I wish there were more of those moments, more in-depth rigor around the case studies, and assignments intended to reinforce learning.

The great course really impressed my teaching skills of the instructor. The in-depth understanding of brands . Finally, to sum up, the course was great customer experience.

Valuable course with some good takeaways for me. Personally, I benefited more from the first 3 modules, which I felt were more hands on in terms of learning theoretical concepts and applying them. I thought the assignments were relevant, but felt like they could have been a little more elaborate/challenging. I appreciated most of the guest interviews, particularly the P&G and Saatchi and Saatchi ones which were really insightful and engaging. My main critique would be that the lectures at times felt too conversational. There wasn't enough of a focus on theoretical concepts/frameworks to understand the material, particularly in week 4 and 5. I would have liked to see a slightly more academic approach, using models and frameworks to illustrate concepts all the way through.

Thank you Professor Tavassoli for an interesting course!

This is a fantastic course! I can't recommend it enough to anyone looking for a fresh look at Brand Management. Professor is incredible in his way to deliver information and explain concepts which always come with example so you'll never be left in confusion. It's totally worth it, highly recommended.

This course is very effective and up to dated. I have learned a lot from this course. The relationship among Business, Brand & Behavior has been wonderfully crafted in this course. finally I would like to thanks to the course instructor for his friendly & easily understood lectures.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

The course was easy to understand despite the discussing about important concepts for the Brand Management. I consider this course a great starting point to dive into the ocean of Brand Management.

I really liked the content and the examples provided during the lectures. The best part was the industry interview element. They actually told us how these theories are implemented in practice.

Insightful and captivating course that is professionally made and professionally taught. I took away the knowledge that I needed much earlier.

PERFECT

Great MOOC that shifts your perspective on Branding. I would definitely recommend this. Thank you so much Professor Nader Tavassoli.

Lots of positives;

1) Concepts are explained in clear concise and organised manner.

2) Interviews with prominent people, that are not just relevant to the topic of discussion, but also very inspiring and motivating.

3)Assignments at the end of each module that promotes evaluation and application of what has been learnt.

4) My favourite part of the MOOC was Case studies on various brands like Pampers, Southwest Airlines and many more.

Thanks again LSB and Professor Nader Tavassoli. In your words, it was a satisfying learning "experience".

An exemplary MOOC on Brand Management by Prof. Nader Tavassoli. The course emphasises the various aspects of brand management in a unique way to conduce betterment in knowledge about the same. It is exclusive of prosaic explanations of existing theories and manifests an unusual way of inducing knowledge about brand management with the help of tangibles like a ‘Coat Hanger’ and ‘Newton’s cradle’. Furthermore, the course is inclusive of a number of interviews with remarkable personalities that incentivises huge takeaways. To all those who have keen interest in marketing, this is so far the best I have come across!

The instructor is very friendly and uses interesting cases to clarify his points however, the reason why I am giving this course 4 stars is: 1- the course could have been reduced to 3 modules instead of 5 as it felt repetitive in some aspects.. 2- if you have a background in marketing, which I do, this course would only serve as a reminder and not brand new information which is fine I mean, it was still interesting to see how Professor Nader thought of branding and the cases he provided from Disney, Unilever, Lush etc.. were quite interesting but if you have a business degree, then you've probably been familiar with the concepts and info.

I was eager to study a course from coursera..But i can't take it..Lecture is good,but the peers review is not good and not upto standard..I have taken many course from other digital platforms and enjoyed a lot..I will surely never take any course from coursera..

Brand Management: Aligning Business, Brand and Behaviour By Nader Tavassoli has provided this course with lead by examples mode, wherein he has illustrated brand design with relevant framework and steps , bringing to light the purpose behind each of them and reinforcing them his interviews with great minds.

Nader Tavassoli is an inspiration as he has made the differentiation with brand management at London Business School, Unilever - ice creams and shared his success.

With this course, the way I look at business, brand, business, behavior will be with whole new dimension and Newton's cradle will be the reminder to keep its momentum with small actions at the moments that matter.

The assignments are created with "I hear and I forget. I see and I remember. I do and I understand. -Confucius", in mind. So we have got an opportunity to implement our learning in the course with these assignments.

Kudos to Professor Nader, London Business School, University Of London and Coursera for spreading the passion of profound impact on the way world does business. I am confident to join Professor Nader in creating purpose-driven from brand designing through brand delivery. Thank you.

Prof. Nader Tavassoli has been so passionate and carries a wast amount of knowledge in the domain. Explanation with relevant company example has helped me to understand the importance of every topic in the actual business scenario. The quizzes were bit tricky though. The only suggestion that I would like to pass it on to Prof. Tavassoli is that - Consumer behaviour across the globe isn't the same. If western customers are concerned with quality, experience, Asian customers (Particularly in India) are concerned about price, probably that's why you might not have heard about brands such as - Mi, Realme, Honor etc. So please include examples from around the world. Many of the company strategies that you have explained cannot be as effective as it was in other parts of the world due to these demographic, cultural and psychographic changes.

Thank you so much Professor Nader Tavassoli

I started this course expecting to learn more classic brand strategy techniques such as Brand architecture, brand valuation, messaging and segmentation. This course focuses more on students understanding of basic brand concepts and their impact on businesses as a whole. I found the course very useful as an someone interested in Brand Consulting and think it would also be very useful for operators or customers facing individuals who are integral to delivering the brand promise across customer touch points. The course is taught at an MBA level, meaning less technical learning and more reviewing high-level concepts in action through company examples. Definitely walking away more knowledgeable!

what an amazing learning experience, the course was very relevant to the present brand management scene ,the delivery and content of the teacher Sir Nader was exceptional,the refrences through videos or articles were very relevant to better understand the topic being taught,the interviews with professional from the field of study and them sharing their experiences all made for an awesome and wholesome learning process.thank you for this ,and I would certainly recommend this course to anyone who wants to persue a career in Brand management or understanding Brand business and behaviour.once again a massive thank you for making a course of this calibre available.

I really really loved the course! The professor Nader Tavasolli explain in easy but direct terms the branding concepts. He is an excellent professor, he explained with a facility and with emphaty eventhought it's virtual, I feel that i could get all the concepts. If i had the opportunity I would take another course with him. And regarding the course, the topics were incredible! The way of doing and perceiving branding is changing and professor Tavasolli explained us why and how to deal with it. Also the interviews that the professor did were very helpful to get to know those concepts from the experience of people with long trajectories

By completing the Brand Management Course with Professor Nader Tavassoli, I was able to benefit from a variety of new branding terms and aspects, as well as to refresh my memory on things that I already knew and that was part of my role at work, just need to learn and a reminder about. Since we are currently working from home, I had to manage my time in completing the course learning video modules, quizzes, and assignments on time. It wasn’t easy at the beginning, but sooner I managed it. This course has taught me many things that will be helpful in my role at work as a marketer and to my future goals, wherever that may be.

This MOOC is a very simplified version of a very important field in Marketing. The Assignments are devised in a way that it helps the student apply the learning of the course and better understand the topics. The MOOC will surely help build the basics for those looking forward to make a career in Marketing. Professor Nader's way of teaching is very good and his real and corporate life examples are easy to connect with. Great Job Professor Nader, London Business School, University Of London and Coursera for this wonderful course. Looking forward to learn more from LBS & Professor Nader.

Really enjoyed this course. Learned a lot from it. I love how the professor constantly compares the modern approach to branding with the traditional approach. This helps the learner understand the significant developments in this field and increases their interest in the same. I am a beginner and have no experience in branding/marketing however I was able to understand every single concept in this course. I particularly enjoyed the interviews and the case study based approach in this course. The course has helped me understand businesses, companies and therefore the world around me.

Thank you so much for creating this course Nader Tavassoli, it has given me a very good insight into Brand Management and has inspired me to pursue this in my career. There was a really good mix of useful examples and materials, and I really like the way you included interviews from people in the industry. It would be good if the grading was more structured, perhaps getting students to link their answers back to the theories in the course. Having said that, I like the way it is peer assessed because it is great to learn from the other students. Thank you again, Katie

I highly recommend this course. Professor Tavasolli breaks down the teaching in a simple, concise, and informative way. His interviews with key staff from well-known companies enhances his principles and shows them in practice. The only thing I was not a fan of was the quiz format. I felt the questions were more about regurgitating information (sometimes obscure and irrelevant) instead of driving home the key teachings. The peer-to-peer writing assignments were fantastic; through self reflection, they really helped me apply what I learned to my day-to-day work.

I like the overall structure of the course. It builds slowly from the understanding of what makes a brand into metrics that measure the validity of brand strategy. This course can be easily understood by someone outside of the marketing field. There is not much reading involved, yet the course does not feel too easy. The assignment of each week assists well with getting a deeper perspective of the presented subject for that week. I also agreed with most of the ideas of the lecturer regarding the brand management topic.