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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

3,015 calificaciones
1,161 reseña

Acerca del Curso

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas


Oct 23, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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301 - 325 de 1,160 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Abby N

Jun 30, 2020

A truly wonderful course and so well presented. This will help with my company offering I am sure. Thank you for offering these invaluable courses to us. Enjoyed every minute.

por Prokofev A D

Sep 19, 2020

Cognitive material is presented in a cognitive manner. A very cool and involved lecturer who brings many interesting cases. I also liked the creative assignments every week.

por Hitesh S

Jul 12, 2020

I'm immensely thankful to Coursera for providing us this platform to learn something more valuable and better in a real sense. Thanks a lot for providing practical support.

por Angela P

Jul 08, 2020

Passionate and amazing journey, with a top instructor. Mr Tavassoli has been an inspiring mentor, he has been able to convey us key concepts in a simple and effective way.

por Yaren N A

Apr 19, 2020

Nader Tavassoli transfers his knowledge to us in a really interesting way. I got proper ideas about brand and brand management from the videos I have watched. Thanks a lot!

por Aditayaraj P

Jul 16, 2020

The MOOC showcases one of the best business strategies and the alignment of business and your behaviour towards it. I recommend this course to each and every entrepreneur.

por Mayuri B

Aug 26, 2019

MOOC is completely relatable to real-time examples and interviews. This course is a great value addition to those who aspire to know the basic essence of brand management.


May 05, 2020

the course was superb. It was highly knowledgable and I got to learn everything seamlessly. The professor was great. Couldn't have asked for a better professor for a MOOC

por Gunjan H

Sep 26, 2019

In one word, the course was "AWESOME"

I would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.

por Juliana M

Oct 15, 2018

Very instructive course that managed to give me a thorough understanding of Brand Management. The interviews with professionals of the field were what I enjoyed the most.

por Anmol S

Aug 09, 2020

Thank you, Prof Nader! A very very insightful and enlightening course. A lot of useful case studies were presented which gave a better explanation of the topics in hand.

por Indrani S

Jul 29, 2020

I really got help in developing and understanding what makes a brand successful. This course has given me the confidence and motivation that I can apply to my own brand.


May 29, 2020

The greatest takeaway of this course is the realization that people makes the brand and never the other way. It is experience of the customer that provide Brand Advocacy

por Guneet K

May 26, 2020

The course was well packed with all right ingredients and key to what is Brand Management and what does make a brand success and it gave me a new perceptive and insight.

por Konark P

May 07, 2020

Very nicely explained lectures. I loved the interview with industry personnel which is quite insightful. Professor has its own way of explaining and is very informative.

por Sreshtha C

Jul 10, 2019

This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.

por Israt J

Jun 09, 2020

The course instructor is fantastic. He will make you go through all the different aspects and Brand and Brand Valuation. It has been a great learning experience for me.

por Grace C

Jun 07, 2020

It has good materials and very easy to understand especially for me who has short attention span. I was amazed how i was completely engaged throughout the whole course.

por omkar k

Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

por Karin D

Jun 15, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

por Maree H

Jun 12, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

por Red S O

Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the the individual employees of any company can bring the change in any company

por Mary G

Aug 12, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.

por Paradis F

Jun 27, 2020

I loved the lecturer and the course opened my mind to concepts I had never before considered. Would highly recommend to anyone whether interested in business or not!

por Malladi S

Jun 25, 2020

Prof.Nader Tavassoli has given all of us a very good understanding of how brand management works and why is it and very important aspect for a business to run smooth