Great and useful course, the examples are perfect and the tools about marketing and very helpful. I just feel more motivate it to develop the brand image in my own company and feel more confident to lead my team

Amazing Insight into Brand. The new concepts 3Es, 3Bs and 6As explained by Prof. Nader Tavassoli were an eye-opener and we can actually implement them in systematic ways. It will definitely help the Brand grow.

This course was Amazing. I have learned so many different avenues and ways of how to define and look at brands. The instructor was great and very detailed. The information was very relatable and understandable.

Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.

The course was perfect, the teacher explained everything in such a detailed and simple way that a person outside the area could easily understand, highly recommended, totally satisfied with everything learned.

It helped me understand Brand Management in the real sense and how the customer experience and its journey is what matters, was very crucial to learn along with those great examples and an awesome explanation.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Helpful?

The way Prof. Nader taught this course will leaves an impression on you and helps you remember all the important concepts much more easily. It is a fun way to learn and I would love to keep learning from him.

Professor Nader Tavassoli has been really helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

I think it is the best online course on brand management. It is very much simple and organized. I am not a business graduate but I understood every bit of it. A BIG THANKS TO MR. NADER! U ARE SIMPLY AWESOME!

The course was intensive but worth my time invested. The teacher was very pleasant and the way he explained the subjects were very clear. I loved the interviews with people who have experience in the field.

This course provides in-depth insights on the new branding techniques and also includes interviews with different Heads from various companies to understand their strategies. I highly recommend this course.

Thoroughly enjoyed every bit of this course. Prof. Tavassoli, the simplicity and finesse with which you have exaplained complex concepts is amazing. The learnings and applications are very relevant and apt!

Most comprehensive in depth course I have attended.Thoroughly and carefully delivered with great attention to detail by Professor Nader Tavassoli. Excellent presentations. Smart and progressive material.

Excellent course, I've been in marketing for 20 years and this was an excellent refresher about what makes a good brand, a LEADING brand. Nader Travassoli is absolutely superb. Highly recommend his course.

I had a wonderful experience learning about aligning your business, Brand and Behaviour through this course. Really enjoyed Professor Tavassoli's way of teaching and felt super connected through this MOOC!

The lecturer is fantastic! He is easy to understand, gives plenty of interesting examples and manages to hold the listeners attention. Content of the course is also excellent. I´m glad I joined this MOOC!

It was a revealing experience, as a hospitality professional it can be very helpful and provide ideas on better ways to create experiences, improve consumer's journeys and even explore other career paths.

The examples, Peer graded assignments and also the interviews with different corporate leaders was overall a great experience. Special thanks to Prof. Nader Tavassoli for making it so simple to understand

I am very impressed with the user experience and content of this course. Professor Nader Tavassoli managed to bring relevant information in a very clear way. I'll definitely take other courses like this.

I had a good experience learning from the London school of business through coursera . I got to know new things from the course which might help in my future business so I thank you for this opportunity.

This was a fantastic course with tonnes of examples, lot of interesting topics and beautiful explanation. This course also helped me to understand the importance of aligning business, brand and behavior.

This course has been one of the best decisions that I've ever done. The amount of information delivered, topics, interviews and examples were great and beyond to my expectations. 100% super recommended.

This course is an eye opener as to the mistakes most corporations make with regards aligning their business, brand and behavior. My sincere gratitude to Prof Nader Travassoli for putting this together.

Without a doubt, one of the best courses I have taken, a lot of work, reflection and new friends. Thank you Phd Dr Nader Tavassoli for sharing so much experience and knowledge. See you at the next one.