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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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868 revisiones

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales revisiones

SS

Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

PG

Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

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776 - 800 de 870 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Abdelrahman F

Apr 08, 2019

Great work

por Jérôme C

Feb 11, 2019

Worth it !

por Adiel Z

Aug 02, 2020

thank you

por TOLULOPE O

Jul 26, 2020

Excellent

por anisha j

Jul 08, 2020

Wonderful

por Ronald M

Jul 06, 2020

Excellent

por Miguel Á C

Jun 29, 2020

Excelente

por Sudhanshu R K

Jun 09, 2020

full Hard

por Kunal s

Jun 06, 2020

Nice apps

por 刘畅

Dec 18, 2019

excellent

por BALAKUMAR

May 06, 2019

Good one!

por Joel D B C

Jul 04, 2020

5 stars

por Camille J

May 20, 2020

THANKKSS

por Zayneb Y

Mar 09, 2020

Amazing!

por Gautam G

Jun 24, 2020

amazing

por Crony C

May 04, 2020

Awesome

por Edwin I

Jun 18, 2019

Perfect

por Mattias E

May 15, 2020

GREAT!

por Subhra C

Jul 25, 2020

Great

por Rasel A

May 17, 2020

Great

por Ville I V

Apr 06, 2020

Great

por Pratik D

Sep 22, 2019

great

por Usama S

Oct 13, 2018

g

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por Claudia g s

May 06, 2020

nice