Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
por Alonso M C•
In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.
por Waddah A•
The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!
por Mpho L•
The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.
por يوسف ع ب•
A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.
por Vivek G•
Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.
por Dhiren S•
Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.
por Elena D M•
I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%
por Johanna G S•
The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.
I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).
por Sophia D•
It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.
por Nikita A•
It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.
por Kevin B F•
its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer
por Patricia G N•
Muy bueno para actualizarse en el concepto de branding con ejemplos claros. El Profesor se expresa de una manera muy accesible y lo hace entretenido e interesante. Gracias
por Rick K•
This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.
por Anna H A•
Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.
Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)
por Anne N A A•
Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.
por Qout A A•
It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
por Baizhigitova V•
Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
por Rohan K•
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
por Rafif J N•
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
por Tuesday D•
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
por gokul d g•
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.