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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas

S

22 de oct. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

19 de abr. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2076 - 2100 de 2,380 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Devkant K

23 de jun. de 2020

Excellent.

por Frederico A S J

1 de jun. de 2020

I loved It

por Abdelrahman F

8 de abr. de 2019

Great work

por Jérôme C

11 de feb. de 2019

Worth it !

por Subhabrata M

28 de dic. de 2022

excellent

por Hasnain A

25 de nov. de 2022

Excellent

por Maja K

19 de oct. de 2022

Amazing!

por NERISSA Q

21 de ago. de 2022

Big help!

por hamed M

3 de jul. de 2022

Excellent

por DRJ 5

26 de abr. de 2022

VERY NICE

por Nidhi n

1 de feb. de 2022

Excellent

por A. B S

18 de ene. de 2022

excellent

por Lực T H

3 de oct. de 2021

Wonderful

por Adrian A

29 de sep. de 2021

Excellent

por Aarón R M

10 de sep. de 2021

Excellent

por Lehi B R

30 de jun. de 2021

Very good

por Mostafa A A M

21 de ene. de 2021

EXCELLENT

por MINHAZUL A

23 de nov. de 2020

Excellent

por vinay p

28 de sep. de 2020

very good

por loana d

5 de sep. de 2020

excellent

por Adiel Z

2 de ago. de 2020

thank you

por TOLULOPE O

26 de jul. de 2020

Excellent

por anisha j

7 de jul. de 2020

Wonderful

por Ronald M

6 de jul. de 2020

Excellent

por Miguel Á C

29 de jun. de 2020

Excelente