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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas


19 de abr. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


22 de oct. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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2151 - 2175 de 2,205 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Abbey W

10 de jun. de 2020

Very informative and well rounded course

por Sumit K G

12 de abr. de 2022

Excellent course on brand management .

por Alejandro T B

6 de sep. de 2021

Good course about brand management

por Sujata J

8 de jun. de 2021

overall the course was enriching.

por Vita

7 de dic. de 2020

课程内容很棒!只是在中国不支持视频播放,有点 遗憾。字幕笔记很好!

por Sneha E

11 de ago. de 2020

It was an amazing time learning.

por MA Y

22 de abr. de 2021

Good course. Learnt some models

por Vijaya J

1 de ene. de 2019

Excellent course for branding!

por Ammar K

29 de mar. de 2021

That's a really good course

por Mai L

12 de sep. de 2021

very interesting course.

por Aidyl P

13 de dic. de 2020

It really help me a lot.

por Kenza K

28 de feb. de 2021

Cours très intéressant

por Lakshay G

25 de oct. de 2020

excellently explained

por rod m

13 de ago. de 2020

excelente oportunidad

por Priyanka P

23 de jun. de 2020

it was a great sesson

por Ajay K K

2 de may. de 2020

It was a good course.

por Chayanit r

19 de abr. de 2021

I need some handouts

por Deepti S

25 de nov. de 2020

Well designed course

por Swetha S K

25 de ago. de 2020

Thus was very useful

por Karabo S R

5 de oct. de 2020

Well said Tavassoli


21 de mar. de 2021

Davvero ottimo !

por Sajith R C

24 de may. de 2020

Good Course .

por K I P

3 de may. de 2020

Very good one.

por Syed U A

19 de abr. de 2021

great course

por Vaishali M

22 de jun. de 2021

Nice course