Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.\n\nVery insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
por Nadim Z•
Prof. Nader Tavasoli has been a joy to learn from. His teaching skills a positive energy makes you want to learn more from him. Also the course material have been very interesting and helpful. I am extremely happy with the course and looking forward to applying some of its concepts in my company.
por Patricia L•
Thank you very much for the course, it was really helpful for my professional development. I would like to know what I have to do to get the certificate. Will you send it automatically for the students who payed for this option?
I look forward to your reply.
por IRINA F•
Excellent maybe is not enough to describe this Mooc. I definitely enjoyed the course, the professor is so great, always knows when to place a joke, an example, provides super interviews with experts, I didn't see how the 5 weeks passed, as I enjoyed the class the whole time. Thank you very much!
por SNEHAL V•
This MOOC really provided me with a new perspective of looking at Brand and its link with a business and people's behavior. The examples used to explain every tiniest detail were great and gave me in depth knowledge ! Absolutely loved it. I am so happy that I got the opportunity to do this MOOC.
por fatemeh s•
This course is everything you want it to be! the material is perfectly selected and delivers. And even though it's from a few years ago, it is increasingly more relevant every day. great job and top of the hat to Pro. Tavassoli, London Business School, and the coursera team who made it possible.
por Rowena F•
The MOOC was so insightful and relevant even today. Also prof.Nader has provided the course content in such a simplified and practical manner - that is both easy to understand and implement. Finally the interview with industry stalwart further drives the truth about the relevance of this course
por ROLANDO M•
Great course! I've been working in brand management for several years but I really learned a lot with this MOOC. I started using some of the ideas given by Professor Tavassoli from the beginning.
I absolutely recommend this course for everyone who is working in branding and product management.
por Cristina R•
A great course with loads of usefull material. Nader Tavassoli explaines everything clear with known examples and he offers you additional material as well. I've learned different perspectives to enhance th brands. Thank you very much for the dedication. It's worth it and really interesting!!
por Candela D B•
It is an honour to share with collegues around the world the corporate examples of how to manage brand, aligned with Business, and Behaviuor of internal and external customers. Thanks Coursera and London Business School for this. Thanks Professor Nader Tavassoli for your time and experience!!
por Priyanka S•
This course & MOOC was very well developed & taught by teacher Nader. I highly recommend this MOOC to anyone who has a passion for brand building, and if you want to understand and deep dive into the concepts of brand building, brand management & what goes into making a brand a 'good brand'.
por Christos V•
An excelent business' alignment philoshophy and as it be updated through time, is an Art ..such as when the Germans meet Iranians! Dedicated to the Professor Mr Nader Tavassoli
SCHILLER: Santur Aufnahmen in Teheran – Making of „Morgenstund" Part 04
por Pabitra B•
Fantastic Learning ! This course was excellent, the amount of information they provide are wonderful. Nader Tavassoli, Course Instructors show great knowledge and professionalism, he showed some great examples to learn the concept quickly and clearly. I recommend every one to do this course
por Arathi S•
Professor Tavessoli was really amazing. Thank you professor who taking us through this mooc in depth and with so many examples. Infact it made me to really think compare and even evaluate my current organization whether it actually met the requirements. Very very useful and interesting !!!!
por Syed R A•
Originally speaking, this course completely changed my perception about organizations competing in todays extremely competitive environment, it will definitely help me to take my skills to the next level, and not ending there, it will help me better supervise my own organization as well...
por Tony W•
Excellent for people with brand responsibilities within their organisation. But further than that, it shows how brand values, purpose and behaviour should pervade the entire organisation from the inside out, even globally.
The interviews were a real bonus and come from quality executives.
por Shubham T•
An excellent course offered by the London Business School and well orchestrated by Prof. Nader Tavassoli. It was a pleasure to be a part of this MOOC. Anyone who's remotely associated with the concept of brand, branding or brand management must invest his/her time in learning the course
por Mukesh V•
My first course since my graduation. As a working professional I'm sure the knowledge I've gathered from this course is of immense benefit for me and the company I'm working with. Excellent modules. And I absolutely loved the classes by Professor Nader Tavassoli, London Business School.
por Cathy T•
Really appreciate for Prof. Nader Tavassoli's dedication to this session “ aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.
por Vidhi P•
I love the course. It's given me a whole new perspective to look at brands. I learned a lot of new concepts and will soon apply them in the practical world. Thanks to Professor Nader Tavassoli he has been a great mentor. I loved every single example and could personally relate to them.
por Renato d C A•
Great course! An excellent way to get to know and enjoy the theme! Professor Tavassoli explores the main points of Brand Management with an easy language and lots of cases examples that illustrate the studied points! Surely a must have in your CV if you are joining this marketing area!
por Anita T•
Brand Management Course was my first course in Coursera and i learned more about branding special Internal branding and the importance of paying attention to employees and the value of brand experience and brand behavior. Thank Mr Tavasoli and I'm grateful to take part in this course.
por SHAKHI S•
It was a great learning experience and gave me an insight on how actually brand functions. The professor was very clear and concise in his MOOC, used real life examples and gave me great confidence in brand management. Thank you so much for this wonderful course, I highly recommend it
por Kirsty D•
An informative course on brand positioning, behaviours and its relationship within the modern company. Plenty of examples and a variety of modes of teaching to make it easy to understand. Nadar is a brilliant teacher and I look forward to learning more from the London Business School.
por Maria L•
Fantastic course that gives not just a wide reaching view of brand management but also dives deeper into each subject. Very nice professor with pleasant presentation skills that uses well-recognized companies and visuals to demonstrate the concepts as well as superior guest speakers.
por Julie K•
Professor was very personable with interesting anecdotes. Lively presentation. I enjoyed learning the inner workings of brand regarding customers and employees. I wasn't a big fan of the course quizes. They didn't seem to capture what I thought were the big takeaways of the modules.