This is an incredible course! I'm motivated to take these learnings into the next phase of my career. Nader Tavassoli is a top tier lecturer and because of this course - I now have a desire to study at the London Bussiness School!

Well structured and Very insightful course. Concepts are thoroughly explained and communicated well. The best part of this course is the industry interviews that give great insights into how the concepts taught works in real life.

Professor N. Tavassoli did an excellent job with this MOOC, brilliant professional who demonstrates knowledge and experience and who also went the extra mile to ensure the course would be easily understood by people at all levels.

I would like to say Thank you to Nader Tavassoli, University of London & London Business School and Coursera for this well designed course. I really appreciate it. I must say, I've learned lot of important stuff from this course.

I enjoyed everything about this course, from the content to the delivery of the content. Since the videos were dynamic it made learning the content that much more exciting. I have nothing but praise for this professor and content

I personally gained a lot of knowledge from this MOOC by professor Nader Tavasolli.

Very insightful, based off modern concepts and quite easy to understand.

Toatally worth it.

Thank you so much professor Nader, with all due respect.

The best online course i've ever tried. Content is very interesting and useful, especially examples and MOOCs. This course inspires to try all concepts in real life. I'm very thankful to have an opportunity to join this course.

The course has helped me a lot in many ways. It has created more thrust in me for the genre of brand management and marketing and I am looking forward to do more courses in this area and will try to excel further in this segment.

Nader is a very easy lecturer to follow. Good examples in the course and very positive to add interviews with profiled business leaders. I highly recommend this course to anyone with the ability to influence their organization.

Excelente curso. Innovador. Actual. Con lecciones muy prácticas listas para empezar una implementación. El profesor excelente. Le deja a uno una comprensión integral sobre el manejo correcto de una marca de dentro hacia afuera.

The purpose of this course is very well covered in this MOOC. The concepts have been covered with lot of examples and insights of practitioners and specially the internal focus on Brand is very important concept, which I learnt.

I am not a person who can easily enjoy studying specially online , but this course got me hooked till the last bit. the MOOC added a lot to my knowledge and background .. loved Dr Nader’s way and hope to join more of his courses

Gostei do professor, Nader Tavassoli, do nível de entendimento que ele tem sobre o assunto. Mesmo com apenas 5 semanas, o conteúdo do curso não é superficial. Inclusive se tivesse mais tempo de curso seria ainda mais proveitoso.

Great course definitely would recommend for those that are in business, for those senior managerial roles in companies and it’s a definite for those that own or are responsible for business units, their results and performance.

I love the class so much. I will apply to further my education in England. Grew up in California and Minnesota for the past thirty years and would a new English perspective on the world of business. Great education, invaluable.

It was a great experience. I always wanted to learn with real life examples and case studies which was provided by this course in abundance. Thank you Nader sir for your wonderful explanation, it was really great and enjoyable.

The course provided by Professor Nader was very good. What goes behind in making a company customer and employee-friendly is discussed in detail, I personally feel I can use this knowledge for my own good in the coming years.

I loved this course! The content was clear even for a beginner like me. Prof. Tavassoli has a funny and benevolent style of teaching, he makes you enjoy your "student journey"! I'm almost sad that the course was only 5 weeks!

It was and amazing expereince learning such an important topic of brand management. Prof. Nader Tavassoli was really good, he gave various practical examples and explained concepts with immense clarity. THANK YOU SO MUCH !!

This course was an amazing experience. It was my first time studying on Coursera and I couldn't think of a better course to start here with. The professor was incredible and the lessons were very important and enlightening.

As a marketing student I think this is an amazing course to 'open our eyes' even more on where Branding really starts and how it affects a consuming journey!!! Thank you Professor Nader for your very well explained modules!!

A brilliant Course. Very well designed and conducted. Full credit to the instructor Professor Nader Tavassoli for keeping the content interesting and enlightening throughout. Thank you LBS for making me a part of the course.

This is a well structured course that touches upon several key themes. My suggestion would be to add a chapter on what digital strategies and how digital marketing techniques should be leveraged to further the brand value.

I have just started the class and it's absolutely amazing ! The teacher is an amazing soul who explains things so clearly, and he even runs some interviews with real CEO's and entrepreneurs. Thank you for your amazing work !

This course really assists well with overall understanding of Brands, as well as contemporary differences in how they are managed. Up to date, and well explained with great visuals, there is an abundance of clothes hangers.