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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

2,994 calificaciones
1,147 reseña

Acerca del Curso

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas


Oct 23, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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551 - 575 de 1,148 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Katie W

Aug 07, 2020

Great course that gave fantastic insights into how to manage a brand. Would definitely reccommend!

por katta p s

Aug 05, 2020

its quite good to get a perspective on why brand strategy is important, especially brand purpose..

por Stefen B

Oct 08, 2020

Love this course. This is the best course I have attended, thank you for the purposeful learning.


Jun 22, 2020

An excellent course worth million dollars.Thank you guys and special thanks to my course trainer.


Aug 29, 2020

This course gives a very in-depth knowledge about how the brand image is built through 3b model.

por Alethea L H

Jun 22, 2020

An insightful course, would definitely recommend it to to anyone who's interested in branding :)

por Nadia L R

May 25, 2020

it's easy to understand really love the way professor teach and the example of the brand as well

por Osareme E O

May 16, 2020

Dr Nader Tavassoli handled and presented this course extremely well. I enjoyed every part of it.

por E E

May 16, 2020

The learning experience was exceptional Prof. Nader was very wonderful in delivering the points.

por Angela S M S

Apr 19, 2020

Thank you for the course. I learned so much about brand management especially in business world.

por Anupam B

Apr 18, 2020

Absolutely fantastic and exhaustive course material. special thanks to Mr. Nader - He made it re

por Blanche R F

May 08, 2020

Best MOOC I've taken, best professor I've ever learned from. Made me contemplate taking an MBA.

por oliviadaechsel

Jul 14, 2020

Awesome professor! I really enjoyed the examples you used to best describe the topics at hand.

por Anusha D

Jun 27, 2020

The lectures explained with the relevant examples helped me to better understand the concepts.

por Noelia S S M

May 02, 2020

Im from Guatemala! Excellent MOOC! Thank you for all the examples is the best way of learning.

por Anwesha B

Sep 07, 2019

I don't think there could be a better course for Branding than this. The instructor is awesome

por Nesrin Ş

Sep 30, 2020

It was really beneficial course and I definitely suggest. Nader Tavassoli is a great teacher!

por Seoyun L

Sep 28, 2020

Really insightful and interesting MOOC. Well presented with great case studies and examples.

por Yese M

Sep 09, 2020

Es un excelente curso que vale la pena repetir para interiorizar el aprendizaje por completo

por Jaydip

Jul 22, 2020

kudos to professor Nader Tavassoli, a very well designed MOOC. highly recommend to everyone.

por Abhishek G

May 15, 2020

Fantastic teaching by Nader Sir..!! He set the live examples and the interviews were awesome

por Gloria U

Sep 08, 2020

This course was very detailed and the facilitator did a good by using real life situations.

por Paula D

Aug 06, 2020

Curso sensacional, abordagem atual. Eu realmente gostei muito do conteúdo e da dinamica apr


Jul 17, 2020

Very informative and interesting. Teaching method is great and assignments are very useful.

por Durga u

May 20, 2020

I really enjoyed this class and got to learn so much more about branding than just reading.