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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas

AS

16 de mar. de 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

S

22 de oct. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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1901 - 1925 de 2,207 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Tri W P

21 de abr. de 2021

good course

por Marta J

28 de mar. de 2021

Excellent !

por Claudio I C L

24 de feb. de 2021

Buenisimo!!

por Ruturaj S S

24 de ene. de 2021

Nice Course

por Bintang P

30 de nov. de 2020

Good course

por Agnieszka N

29 de nov. de 2020

Great MOOC!

por Lerato M

28 de sep. de 2020

exceptional

por Samriddha G

25 de jul. de 2020

Excellent !

por Sathurshini Y

3 de jul. de 2020

Very useful

por Nishchay R

26 de jun. de 2020

Really good

por Sudarshanam H

14 de may. de 2020

Good course

por shivam M

24 de abr. de 2020

Loved it!!!

por Hamad M S A N

22 de abr. de 2020

Good course

por Irene Z

15 de mar. de 2020

Insightful!

por Ashish B

18 de jun. de 2018

nicely done

por Dobromir D

27 de mar. de 2018

Eye-opener!

por Mahmoud M S Q

28 de mar. de 2022

OOD COURSE

por pujan k v

22 de feb. de 2022

Must learn

por Ramunė M

30 de ene. de 2022

Thank You!

por Nour N

3 de nov. de 2021

​very good

por sebastian

28 de jun. de 2021

M​Uy bueno

por MARCELO R

11 de may. de 2021

Excellent!

por Sandra S

2 de mar. de 2021

great info

por MERTHANAKGUMUS

3 de ene. de 2021

thank you.

por Kusuma P

22 de nov. de 2020

Thank yyou