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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas

SS

19 de abr. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

S

22 de oct. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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por Gautam G

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24 de jun. de 2020

amazing

por Crony C

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4 de may. de 2020

Awesome

por Edwin I

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18 de jun. de 2019

Perfect

por PRAJWAL S N

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21 de abr. de 2022

SUPERB

por Nikos P

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13 de ene. de 2021

Great!

por Alifathunnisa R

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3 de nov. de 2020

Awsome

por Mattias E

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15 de may. de 2020

GREAT!

por Siddhant J

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16 de may. de 2022

​....

por Daniel G

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29 de mar. de 2022

EPIC!

por Fristi A M

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14 de feb. de 2022

great

por Tayut T

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27 de dic. de 2021

Great

por Andrea F

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25 de sep. de 2021

​Top!

por 赵淮

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16 de sep. de 2021

great

por fatemeh j

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23 de ago. de 2021

great

por Andrés S

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19 de jun. de 2021

Great

por Alfonso R

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7 de abr. de 2021

Great

por MUHAMMAD A F

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2 de ene. de 2021

nicee

por NURUL A

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18 de dic. de 2020

great

por Mitushi G

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16 de dic. de 2020

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por Gabriele D

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29 de sep. de 2020

great

por Subhra C

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25 de jul. de 2020

Great

por RASEL A

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17 de may. de 2020

Great

por Ville I V

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6 de abr. de 2020

Great

por Pratik D

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22 de sep. de 2019

great

por Usama S

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13 de oct. de 2018

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