19 de abr. de 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
22 de oct. de 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
por Mari G F L•
18 de may. de 2021
I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.
por Rajesh S•
26 de dic. de 2020
Good learning experience ! Great content with examples & interviews that gives insights of Branding.
Peers reviewing process can be redefined, it looks too open ended.
por Leonardo F•
15 de jul. de 2021
Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.
por Rick K•
24 de sep. de 2020
This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.
por Anna H A•
22 de oct. de 2019
Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.
30 de abr. de 2020
Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)
14 de may. de 2022
Full of theoretical knowledge and vivid examples. You can learn a lot in this course, especially for those who are not in this industry or major.
por Vessels C S•
8 de dic. de 2021
It's really engaging and rewarding. However, the MOOC can be more simplified. Most of the charts and illustrations used can be less complex.
por Vanshika D P•
4 de ene. de 2021
it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.
por Anne N A A•
20 de oct. de 2020
Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.
por Qout A A•
12 de nov. de 2020
It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
por Венера Б•
24 de feb. de 2020
Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
por Rohan K•
21 de abr. de 2020
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
por Wael G•
29 de sep. de 2021
I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners
por Rafif J N•
19 de sep. de 2020
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
por Tuesday D•
31 de ago. de 2020
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
por Eddy M•
29 de oct. de 2021
Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
por Gokul G•
13 de ago. de 2020
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
por Kaili S•
25 de abr. de 2020
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
por Lauren M•
3 de jul. de 2020
Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.
por KAREENA P•
4 de jun. de 2020
really enjoyed the course, especially the examples of real companies and their experiences were very informative.
por Aron A E•
7 de oct. de 2020
This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.
por Pulkita V•
13 de may. de 2020
The concepts were explained well. Interviews with people working professionals help understand it better.
por Adcon S•
11 de oct. de 2020
GOOD LEARNING VIDEOS WITH INTERVIEWERS VEDIOS. OVERALL THE QUIZ IS ALSO BASED ON IN DEPTH STUDY