SS
19 de abr. de 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
S
22 de oct. de 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
por Mari G F L
•18 de may. de 2021
I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.
por Rajesh S
•26 de dic. de 2020
Good learning experience ! Great content with examples & interviews that gives insights of Branding.
Peers reviewing process can be redefined, it looks too open ended.
por Leonardo F
•15 de jul. de 2021
Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.
por Rick K
•24 de sep. de 2020
This was a good one at first. Lots of take away. But then it got a bit crazy. You'd need to own a $50M business to apply much of the second half of this course.
por Anna H A
•22 de oct. de 2019
Very interesting course. Some of the quizzes didn't seem well aligned with the content of the individual modules. Overall very good/insightful course.
por Charlotte
•30 de abr. de 2020
Really insightful course which helps to demonstrate how to turn brand and brand purpose into effective action within a business. Highly recommend :)
por 李倩芸
•14 de may. de 2022
Full of theoretical knowledge and vivid examples. You can learn a lot in this course, especially for those who are not in this industry or major.
por Vessels C S
•8 de dic. de 2021
It's really engaging and rewarding. However, the MOOC can be more simplified. Most of the charts and illustrations used can be less complex.
por Vanshika D P
•4 de ene. de 2021
it is really a Very good course to get a detailed analysis of brand management their behaviour and how it plays important role in business.
por Anne N A A
•20 de oct. de 2020
Concepts were quite difficult to understand at first. The questions in the quizzes were also somewhat not directly discussed in the videos.
por Qout A A
•12 de nov. de 2020
It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
por Венера Б
•24 de feb. de 2020
Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
por Rohan K
•21 de abr. de 2020
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
por Wael G
•29 de sep. de 2021
I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners
por Rafif J N
•19 de sep. de 2020
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
por Tuesday D
•31 de ago. de 2020
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
por Eddy M
•29 de oct. de 2021
Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
por Gokul G
•13 de ago. de 2020
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
por Kaili S
•25 de abr. de 2020
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
por Lauren M
•3 de jul. de 2020
Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.
por KAREENA P
•4 de jun. de 2020
really enjoyed the course, especially the examples of real companies and their experiences were very informative.
por Aron A E
•7 de oct. de 2020
This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.
por Pulkita V
•13 de may. de 2020
The concepts were explained well. Interviews with people working professionals help understand it better.
por Adcon S
•11 de oct. de 2020
GOOD LEARNING VIDEOS WITH INTERVIEWERS VEDIOS. OVERALL THE QUIZ IS ALSO BASED ON IN DEPTH STUDY