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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas


16 de mar. de 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!


19 de abr. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2126 - 2150 de 2,211 revisiones para Brand Management: Aligning Business, Brand and Behaviour


8 de ago. de 2020

With the best faculty and thoroughly explained each module with the help of current examples.

por Ayushree S

8 de ago. de 2020

The content was good and the topics were explained in an understandable and relatable way.

por Piyash P

2 de may. de 2020

Unfortunately due to the recent turn of events could not catch up. Hope to start soon

por Настя Л

1 de mar. de 2021

I think it is a fascinating course and very possible for brand manager and also SEO!

por Eitan P

13 de may. de 2020

The course is great! actually one of the best that I have encountered on Coursera.


29 de jul. de 2020

The concepts were explained very well. A great course for all brand enthusiasts.

por Luke T

17 de may. de 2020

Good course to refresh as well as learn new insights and thoughts on Branding

por sanath r

10 de sep. de 2018

very good to get an understanding about brands and how should they be aligned

por Massimo O

3 de jun. de 2020

the course is very well formulated even if the examples should be updated

por Vama G

21 de jul. de 2021

Very informative and helpful. The examples and interviews helped a lot.

por Karla A

12 de sep. de 2021

​It's a very good refresher for those interested in brand management.

por Sandeep K y

18 de jul. de 2022

this is really amazing. it's very helpfull to understand about brand

por Corgi K

7 de nov. de 2021

It's a good class I just like the crash course one on youtube better

por sodipo k

22 de feb. de 2021

It is an eye-opener to potentials that are dormant within a brand.

por tommaso r

30 de jun. de 2020

very nicely done, some topics will be very important for everyone

por Muhammad F A

10 de may. de 2020

It was amazing in the start but later it became a little boring.

por Neel S

5 de may. de 2022

Very good course, recommend watching it in 1.5 playback speed👍

por Anurag K

7 de ago. de 2021

r​eally good course, farely well covered and it helped me a lot

por aman g

19 de mar. de 2022

Great course..... A must for people looking to learn to brand.

por Kgosi T

5 de sep. de 2020

Easy and life changing branding principles highly recommend it

por Inderdeep S

11 de jun. de 2022

New knowledge and insight what actually a brand stands for

por Varsha C

2 de oct. de 2020

Good needs to be updated a bit with more current examples.

por Uzzal K B

21 de may. de 2022

it is a very good course to undertand the band management

por dennis m

10 de ago. de 2022

Great course! Definitely improving my branding skillset

por Sriramani M

31 de jul. de 2021

If followed and learnt diligently , can help a lot.