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Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

1,421 calificaciones
550 revisiones

Acerca del Curso

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales revisiones


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

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201 - 225 de 560 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por Nardely M

May 22, 2020

It was an excellent course, I liked so much the methodology It was so understandable and clear. It makes me love more the marketing

por Gurmehar S

Dec 07, 2019

The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.

por Matthew R

May 20, 2020

The professor was able to articulate his concepts on branding extremely well and it was enjoyable. I highly recommend this course.

por Rana D

Nov 03, 2019

I think this course is quite effective to understand brand management and behaviour. There are lots of sample to understand better

por Emmanuel M

Apr 24, 2018

This course changes the way that I view branding. It make me realize the need to put more effort into establishing a better brand.

por Rakeshkumar P

May 01, 2020

In depth knowledge of Branding is given in this course. If you are from marketing background than you should opt for this course.

por Paula B M A

Apr 23, 2020

Great insights and Professor has easy to understand concepts. Hope LBS could introduce more Retail, Brand and Management courses.

por Süleyman F L

Apr 13, 2020

I never would have guessed I would have such a great time in this MOOC.Words alone can not express it.I recommend it to everyone

por Steve F

May 26, 2020

An informative and in-depth course that provided me with far more relevant information than I'd imagined it would. A 'must-do'.

por Sahil V

May 28, 2020

A must take course for everyone who wants to learn essence of creating strong Brands and also the modern paradigm for the same

por Claudia R M

May 26, 2020

An amazing course, very well explained. I will definitely take another course of the school's program or the teaches as well.

por Jesús C V N

May 30, 2020

This is an excellent course that will help you understand that a brand is a whole entity, I loved it. Greetings from México!

por Tanya M

May 02, 2020

Amazing Course. Gained a great deal of learning through this. If you are in the field of marketing this course is a must-do.

por Ingrid N A A

Apr 17, 2020

Really good course, the professor explains very well the concepts, he goes very deep inside each one. I highly recommend it!

por Siddesh K I

Oct 22, 2019

One of the very best to actually understand how brands must be perceived and handled in the modern-day business environment!

por André B

Jul 10, 2019

Nader makes a fantastic job explain everything in a very smart and easy to understand way. Loved every minute of it, thanks!

por Antonio P A

Jan 17, 2019

Excellent course! Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.

por Paula B P

Jul 12, 2019

It was a really easy going course. The approach was very well developed and I applied a lot of concepts to my own business.

por Michael P

Nov 11, 2018

A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!

por joseperezballester

May 16, 2020

Great course, very useful. And it was very illustrated to have real case interviews with top people!! that is a very plus!

por Phenyo M

Apr 16, 2020

The course is very informative, engaging and challenges how we think about branding and brand alignment. Thank you Nader.

por Hugo

Nov 19, 2018

Great view on the approach that all companies that want to thrive should take. Easy to understand and really motivational.

por Derryn J

Apr 25, 2018

Great course. Really engaging and knowledgeable professor. Valuable insights that I have taken into my current workplace.

por Guiot

May 10, 2020

I happened to start this MOOC to see what it looked like and got so captivated by Nader that I pursued it until the end.

por Adetoye P A

May 01, 2020

Wonderful lectures from a great teacher. Thank you Professor, thank you University of London and London Business school.