Apr 20, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Apr 14, 2020
well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.
por Jacline G•
Aug 25, 2020
Very educational and an interesting take on concepts that most marketers think of differently. Overall very insightful and highly applicable.
por Mateo M•
Jul 20, 2020
Very interesting perspective of how to manage the brand and a whole new concept between HR and Marketing working together, loved this course.
por PRACHI P•
Aug 15, 2020
This course taught me how brand management actually works and provided me the knowledge i need to truly understand core concept in my field.
por Michael A Z B•
Jun 09, 2020
it's valuable course, it gave me another extent and understanding in how to run and market Business starting from Business, brand, behavior.
por Rahul B•
Jan 06, 2020
Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.
por Ajeet C•
Apr 20, 2020
I liked this course , and learned new concept of Branding .
overall Exercise and matter of course is very good well explained thru examples
por Thelma N W•
Mar 04, 2019
A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.
por Sergio I•
Apr 01, 2020
Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter
por K K K•
Jul 06, 2020
Excellent course structure and lot of practical insights especially interview with industry professional is the highlight of this course
por Tessa W•
Jun 16, 2020
Excellent course! Well explained and the assignments are helping students to reinforce the concepts in the chapter. Highly recommend it!
por Ilya B•
Apr 13, 2020
I'd like to express my profound gratitude to Nader Tavassoli for his great work under this course. It was really interesting and useful!
por Hanson N•
Aug 19, 2019
The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.
por Geoffrey J•
Sep 28, 2020
Eye-opening thanks to the balance of theoretical and practical approaches. The examples and interviews drove home the concepts clearly.
por Obonomen K B•
Jul 27, 2020
The facilitator did an amazing job at breaking down the different concepts and also use of relevant examples to pass the message across
por Aniket K•
Apr 28, 2020
It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.
por Eduardo I•
Apr 18, 2020
Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.
por Oleksandr M•
Apr 02, 2020
Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!
por Manish S G•
Jul 06, 2020
Amazing experience the professor explained everything in a very well manner
Learnt a lot from this course one of the best study content
por Ceyda A•
Jul 05, 2020
This is a great MOOC! You can understand how important Employee Branding, Employer Branding, Brand Image and Customer Journey Mapping.
por Sandra A•
Oct 26, 2019
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
por Yosafat D W•
Sep 21, 2020
Professor Nader was able to deliver the theories, concepts, and real-world implementation of aligning brand, business, and behaviour.
por Xenia N•
Aug 18, 2020
Thoroughly enjoyed this course! The theory is explained so clearly and is accompanied by some great examples. Definitely recommended!
por ROMIT S•
Jul 17, 2020
A very nice and knowledgeable course with insightful learning by providing real life example to explain the terms. i liked it a lot !
por Manoj D L H T•
Nov 26, 2018
Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.
por Sanele K M•
Sep 06, 2020
the course was very informative and the videos were clear and made it enjoyable and kind of easy to go through with all the modules