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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,076 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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626 - 650 of 2,580 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Jenna-belle S

Jun 16, 2020

This course was well constructed and easy to digest. I found the views expressed in this MOOC to be refreshing and innovative, challenging the traditional way we view branding.

By Carmen

Nov 29, 2020

I liked very much the course, the content was very interesent and the way of presenting it was very nice. I enjoyed a lot and think that Mr. Nader Tavassoliis a great lecturer

By Abby N

Jun 30, 2020

A truly wonderful course and so well presented. This will help with my company offering I am sure. Thank you for offering these invaluable courses to us. Enjoyed every minute.

By Pri P

Jun 28, 2022

Such a brilliant online short course! Super engaging and insightful. The tutor is so great at exmplaing the concepts and he uses great examples to help understand the topics.

By Eleonora B

Apr 22, 2022

I'd like to thank London Business School for the course and Prof. Nader Tavassoli for his efforts and great teaching.

The course was very interesting and educative.

Thank you!

By Alexey P

Sep 19, 2020

Cognitive material is presented in a cognitive manner. A very cool and involved lecturer who brings many interesting cases. I also liked the creative assignments every week.

By Hitesh S

Jul 12, 2020

I'm immensely thankful to Coursera for providing us this platform to learn something more valuable and better in a real sense. Thanks a lot for providing practical support.

By Ibipribo G E

Jul 1, 2022

It is the go to course for anyone willing to advance personal career and enhance organizational growth. I recommend this course to all entrepreneurs and business start-ups.

By Anjali S M

Nov 16, 2021

It was a good course for learners looking for brand culture, brand ethics and brand management. Communication aspect of marketing and management could have been an add on.

By Angela P

Jul 8, 2020

Passionate and amazing journey, with a top instructor. Mr Tavassoli has been an inspiring mentor, he has been able to convey us key concepts in a simple and effective way.

By Yaren A

Apr 19, 2020

Nader Tavassoli transfers his knowledge to us in a really interesting way. I got proper ideas about brand and brand management from the videos I have watched. Thanks a lot!

By Jashan C

Aug 1, 2022

First of all, I want to thank Coursera for approving my financial Aid in order to complete this course. A well-curated course with in-depth knowledge. I highly recommend.

By Aditayaraj P

Jul 16, 2020

The MOOC showcases one of the best business strategies and the alignment of business and your behaviour towards it. I recommend this course to each and every entrepreneur.

By MAYURI M B M I 2 (

Aug 26, 2019

MOOC is completely relatable to real-time examples and interviews. This course is a great value addition to those who aspire to know the basic essence of brand management.

By KHUSHI S

May 5, 2020

the course was superb. It was highly knowledgable and I got to learn everything seamlessly. The professor was great. Couldn't have asked for a better professor for a MOOC

By Gunjan H

Sep 26, 2019

In one word, the course was "AWESOME"

I would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.

By Juliana M

Oct 14, 2018

Very instructive course that managed to give me a thorough understanding of Brand Management. The interviews with professionals of the field were what I enjoyed the most.

By Anmol S

Aug 9, 2020

Thank you, Prof Nader! A very very insightful and enlightening course. A lot of useful case studies were presented which gave a better explanation of the topics in hand.

By Indrani S

Jul 29, 2020

I really got help in developing and understanding what makes a brand successful. This course has given me the confidence and motivation that I can apply to my own brand.

By KOUSHIK S

May 29, 2020

The greatest takeaway of this course is the realization that people makes the brand and never the other way. It is experience of the customer that provide Brand Advocacy

By Guneet K

May 26, 2020

The course was well packed with all right ingredients and key to what is Brand Management and what does make a brand success and it gave me a new perceptive and insight.

By Konark P

May 7, 2020

Very nicely explained lectures. I loved the interview with industry personnel which is quite insightful. Professor has its own way of explaining and is very informative.

By Sreshtha C

Jul 10, 2019

This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.

By Kakali D S

Jul 28, 2021

I enjoyed the course a lot. Prof Nadar explained the concepts with wonderful examples. And the interviews were very insightful. In all , a very well- structured course.

By Israt J

Jun 9, 2020

The course instructor is fantastic. He will make you go through all the different aspects and Brand and Brand Valuation. It has been a great learning experience for me.