Apr 20, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Apr 14, 2020
well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.
por Carlos A C•
Nov 12, 2019
Not only will you learn a lot, but it will also shine a light on your career path. Professor Tavassoli has done an amazing job with this course.
por Afsiya M S•
May 07, 2020
Amazing course! The concepts are explained very well. The best part is the peer graded assignments which test your knowledge and understanding.
por Iannis D•
May 25, 2020
The course gives a very good and complete insight of the brand's role in business. It is a n excellent choice to learn from a great professor.
por Rahul G•
Dec 12, 2019
This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.
Very well structured course.
por Rahul B•
Jan 06, 2020
Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.
por Ajeet C•
Apr 20, 2020
I liked this course , and learned new concept of Branding .
overall Exercise and matter of course is very good well explained thru examples
por Thelma N W•
Mar 04, 2019
A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.
por Sergio I•
Apr 01, 2020
Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter
por Ilya S B•
Apr 13, 2020
I'd like to express my profound gratitude to Nader Tavassoli for his great work under this course. It was really interesting and useful!
por Hanson N•
Aug 19, 2019
The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.
por Aniket K•
Apr 28, 2020
It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.
por Eduardo I•
Apr 18, 2020
Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.
por Oleksandr M•
Apr 02, 2020
Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!
por Sandra A•
Oct 26, 2019
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
por Manoj D L H T•
Nov 26, 2018
Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.
por Priyank G•
Apr 08, 2020
Truly, I have become a fan of Prof. Nader Tavassoli. I wish I could meet him personally and learn more things happening around from.
por Agus T•
Apr 05, 2019
Thank you so very much for making this course available for me to take online. I learned a great deal and the course is informative.
por Nardely M•
May 22, 2020
It was an excellent course, I liked so much the methodology It was so understandable and clear. It makes me love more the marketing
por Gurmehar S•
Dec 07, 2019
The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.
por Matthew R•
May 20, 2020
The professor was able to articulate his concepts on branding extremely well and it was enjoyable. I highly recommend this course.
por Rana D•
Nov 03, 2019
I think this course is quite effective to understand brand management and behaviour. There are lots of sample to understand better
por Emmanuel M•
Apr 24, 2018
This course changes the way that I view branding. It make me realize the need to put more effort into establishing a better brand.
por Rakeshkumar P•
May 01, 2020
In depth knowledge of Branding is given in this course. If you are from marketing background than you should opt for this course.
por Paula B M A•
Apr 23, 2020
Great insights and Professor has easy to understand concepts. Hope LBS could introduce more Retail, Brand and Management courses.
por Süleyman F L•
Apr 13, 2020
I never would have guessed I would have such a great time in this MOOC.Words alone can not express it.I recommend it to everyone